2002 Aston Martin Db7 Vantage Volante Convertible 2-door 6.0l on 2040-cars

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Even Aston Martin and Rolls-Royce have designed flying taxis

Think British-built taxi cabs and you're likely to think of the classic, black London taxis. However, there are British companies eager to take taxis to the skies — bearing vaunted nameplates. Aston Martin has created the Volante Vision Concept, which isn't a sports car, but a luxury VTOL aircraft. It is the product of a joint venture with Cranfield University, Cranfield Aerospace Solutions and Rolls-Royce, and Aston says it's a "near-future study" that previews a flying autonomous hybrid-electric vehicle. It's meant for both urban and inter-city travel. The hybrid powertrain would come courtesy of Rolls-Royce Electrical, which has already provided such systems for marine and train use. The Volante Vision Concept's design language has been overseen by Marek Reichman, who stated the following: "We are at the beginning of a new generation of urban transportation; vertical mobility is no longer a fantasy. We have a unique chance to create a luxury concept aircraft that will represent the ultimate fusion of art and technology. We have used forms and proportions that express the same devotion to design, engineering and beauty that shape our cars." The leather interior bears familiar, winged Aston Martin badging — though this time the wings are especially appropriate. Beyond working with Aston Martin, Rolls-Royce plc has also designed a flying taxi of its own. Similarly VTOL, Rolls-Royce's hybrid-electric taxi has rotating wings and uses a gas turbine engine paired to hybrid tech; it is designed to carry four or five passengers and offers a 500-mile range with a top speed of 250 mph. And Rolls, of course, as a major supplier of aircraft engines, knows a thing or two about flying. Rolls says that if there is a business case for the flying taxi, it could see production in the early-to-mid-2020s. The Rolls-Royce concept was presented Monday at the Farnborough Air Show. Related Video: Featured Gallery Aston Martin / Rolls-Royce Flying Taxis Image Credit: Aston Martin, Rolls-Royce plc Design/Style Aston Martin Rolls-Royce Technology Emerging Technologies Autonomous Vehicles Commercial Vehicles Future Vehicles Luxury Special and Limited Editions air taxi

Aston plans Tesla-fighting 800-hp electric Rapide

Aston Martin is taking direct aim at the top versions of the Tesla Model S with a plan to launch a battery electric Rapide sedan boasting 800 horsepower, all-wheel drive, and a 200-mile range within the next two years. Company CEO Andy Palmer confirmed the vehicle's development to Automotive News during the Pebble Beach Concours d'Elegance. A test mule to engineer the powertrain was already on the road, Palmer asserted. The electric Rapide would join the internal combustion version, rather than replace it, and the BEV would likely remain a niche product with just a few hundred per year carrying a price between $200,000 and $250,000. Palmer indicates the model would prioritize performance. "I think that the fact that you could drive a few laps of a decent race course or race it around the Nordschleife is much more interesting than doing 500 meters in Ludicrous mode," he said to Automotive News, taking a swipe at Tesla's latest upgrade. Palmer has referenced the electric Rapide before. Earlier this year, he said that power would be a major priority for it. Aston Martin has also received help on the project from an undisclosed Silicon Valley partner, but Palmer said the collaborator wasn't Tesla. "If you want to keep making V12 engines, then you've got to do something at the opposite end of the spectrum," Palmer said about the company's strategy to Automotive News. The Rapide is just the first step in the brand's electrification, and the DBX is also under development for the next decade in EV, plug-in hybrid, and internal combustion versions. The crossover concept debuted at the 2015 Geneva Motor Show as an EV.

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule