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Tesla Model S squares off against Aston Martin Rapide S

Can the Tesla Model S electric motor's 443 pound-feet of torque from zero rpm and equivalent of 416 horsepower trump the Aston Martin Rapide S V12's 457 lb-ft from 5500 rpm and 550 hp? Autocar attempts to answer that question by drag racing them - which only leads us to ask more questions. Which is the fastest around a race track? Is the Tesla's relatively low top speed of 130 miles per hour (the Rapide S can reach 190 mph) forgivable in light of its astounding torque? Does that even matter?
We hope Autocar's Steve Sutcliffe will pit the Tesla and the Aston Martin against each other again in the near future to answer those questions, and pick once and for all which one is the preferred luxury sedan. But until then he entertains us in the video below by raving about the Model S's attributes, pitching it into medium-speed sweepers and getting it a bit sideways with nothing but road and tire noise permeating the cabin - something people in the UK can experience for themselves once right-hand-drive cars go on sale there this spring.

Aston Martin Vanquish S gets harder, better, faster

Now in its second generation, the Aston Martin Vanquish has finally earned a red "S" badge. That means a subtle revamp of the Vanquish's shape, speed, suspension, and interior specification to separate the new coupe from both the previous model and the new hotness, the incoming DB11. A meaner front fascia and a racy rear diffuser, both in exposed carbon fiber, reduce frontal lift. The new black quad exhaust pipes tucked into triangular cutouts just look mean. For those who want to go further, the already considerable option sheet gets new elements like carbon-fiber engine louvers and a new diamond-turned wheel design. Aston Martin also talks up an array of "striking painted graphics packs," which likely lean toward the subtle sky blue accents in the car pictured above as opposed to a purple and yellow Indy Pace Car package. The 6.0-liter V12 adds 12 horsepower for a total of 580. Larger inlet manifolds and a freer-breathing intake bestow finer throttle response for an anxious right foot. The eight-speed Touchtronic III gearbox adds refinement at the same time as it swaps cogs more quickly than before. Changes made throughout the suspension, from spring rates to damper internals, should do the trick when driving calls for more hammer than velvet. Not that you need to drive anywhere in the Vanquish S to enjoy it fully, since the cockpit is a reward unto itself. Chopped carbon fiber drenched in a satin sheen comprises the waterfall center console, in high-tech brutalist contrast to the new "Filograph" quilted seats in Bridge of Weir leather. One unsubtle aspect of the Vanquish S: the $294,950 price for the coupe, and a cool $312,950 for the Volante. Deliveries commence in December. Related Video: Featured Gallery 2017 Aston Martin Vanquish S View 16 Photos LA Auto Show Aston Martin Convertible Coupe Luxury Performance aston martin vanquish 2016 LA Auto Show aston martin vanquish s

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx