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James Bond's Goldfinger Aston Martin still missing after 17 years

James Bond is inextricably linked with British motoring, especially Aston Martin, but the spy with a license to kill is missing one of his most famous cars. The original DB5 packed with gadgets for the movie Goldfinger has been lost for the last 17 years with no leads as to its whereabouts. This year is the 50th anniversary of the original release of Goldfinger – the third film that came out in the James Bond series. The movie was a smashing success in its day and forged the connection between the super spy and Aston Martin. After all, the car was every little boy's dream with machine guns in the front fenders, tire cutters in the wheels, an ejector seat and other amazing gadgets. After it's life on the big screen, the original gadget car eventually ended up in Boca Raton, FL, at least until 1997. That's when a real-life Auric Goldfinger heisted the DB5, and it hasn't been seen since. A recent report from WPTV from West Palm Beach, FL, talked to people from the area familiar with the caper and its status today. Assuming the car is still intact, Bond's Aston Martin would likely be worth several million dollars on the open market these days. For example, a DB5 that appeared in Goldfinger and Thunderball sold in 2010 at auction for $4.6 million. Check out the video for the full story on this long lost movie star.

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Weekly Recap: New bosses try to jump-start Cadillac and Lincoln

Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.