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Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.

Alfa Romeo 4C Launch Edition marks a day we never thought we'd see

Alfa Romeo has been teasing its return to the United States for years. Each time, it's seemingly been pushed back for one reason or another. The last time we had our Alfa fix fulfilled was when just a few hundred examples of the 8C Competizione crossed the pond late last decade. Now, though, it looks like finally Alfa will be coming back, showing this, the 4C Launch Edition, at the 2014 New York Auto Show. By now, you should know the brief on the 4C – ultra-lightweight, mid-engined, turbocharged and with non-power-assisted steering. It's a driving instrument, and one we've admired from afar since it hit the European market. The 4C Launch Edition is the opening volley of Alfa's US return and adds a number of items to the already appealing sports car. The 500 Launch Editions will be limited to three colors - Alfa Red, Rosso Competizione or Madreperla White. It sports standard bi-xenon headlamps, which do away with the polarizing covers that highlighted European models. A carbon-fiber spoiler and mirror caps and unique forged wheels round out the changes for first US-spec 4Cs. The suspension is firmer, with performance-tuned shocks and stiffer front and rear sway bars. Meanwhile, a racing exhaust should help the turbocharged, four-cylinder engine make its presence known. It doesn't seem like the power output is changing thanks to the new exhaust, although we're expecting the 4C's already throaty warble will sound even better. You can take a look up top for our full gallery of live images of the new 4C or you can scroll down and take a look at the official press release from Alfa Romeo. Then, hop into the Comments and let us know if you think of the latest Alfa to be sold in the US.

Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.