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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Form and function in fairly equal parts | 2018 Alfa Romeo Stelvio First Drive

Alfa Romeo, a brand synonymous with sports cars that combine beautiful Italian design with historically dodgy reliability, now makes a crossover. The Stelvio is named after what is quite possibly the best driving road in the world, and the automaker would have you believe that it is the most purely focused driver's ute in the world. To that end, the Stelvio boasts a perfect 50/50 front-to-rear weight distribution, a fast 12.0:1 steering ratio, and an all-wheel-drive system that's tuned to send 100 percent of the engine's power to the rear wheels whenever possible. All of those bits add up to an SUV that's genuinely fun to drive on winding roads. Think of the Stelvio as an Alfa Romeo Giulia with a suspension lift kit that puts you 2.5 inches higher off the tarmac. Yes, those stilts mean the crossed-over Alfa isn't quite as sharp as the Giulia, but the Stelvio isn't at all dimwitted. It's a true Alfa Romeo, in spirit and in execution, right down to its standard carbon-fiber driveshaft. The Stelvio shares its 111-inch wheelbase and its double-wishbone front and Alfa Link rear suspension systems with the Giulia. That's not to say that the Stelvio drives as well or looks as good as the Giulia. The crossover is 2 inches longer and 8.9 inches taller than the sedan from which it was born. We got the feeling that we were sitting on top of the car's chassis instead of within it, which is due entirely to the high seating position that American drivers are so fond of. And whereas the Giulia wears its sheetmetal like a slinky little black dress, the Stelvio's Scudetto front fascia and Trilobo air intakes are stretched over a much larger frame and its sides are sculpted in a more masculine way. Still, the Stelvio is an attractive beast, inside and out. It's unmistakably Italian, which is to say well-tailored with an impeccable form that influences but begrudgingly follows function. Leather seating surfaces are standard. From the driver's seat, the dashboard is dominated by two binnacles housing the tachometer and speedometer. In between is an LCD display that shows a bunch more relevant information. A second screen in an exaggerated widescreen format houses the bespoke infotainment system from Magneti Marelli. That LCD's unique shape makes it look smaller than the Stelvio's competitors, especially as its pinched height makes the backup camera image appear pretty small.

Alfa Romeo Giulia is the sexiest starlet in LA

Generally, there's a fair amount of debate about what the best-looking car at any given auto show may be. We, however, humbly submit that for the 2015 LA Auto Show, there's no point in arguing – it's the Alfa Romeo Giulia. Here on US soil for the first time, the troubled Italian brand unveiled the stunning sedan that will herald Alfa Romeo's long-awaited return to the North American market. The handsome red four-door is more or less what we've seen before. That means a thundering 2.9-liter, twin-turbocharged V6 that develops 505 horsepower and 443 pound-feet of torque. No matter where you're from, that qualifies as "a lot." But unlike the Alfa we saw in Milan, there's more to talk about than the top-flight Quadrifoglio model. Alfa let slip that following the fire-breather's arrival, the sedan would also get a more modest 2.0-liter turbo, capable of producing 276 horsepower. Following that, all-wheel drive will join the options list alongside standard rear-wheel drive. We've got a fresh batch of live images of the stylish Italian. Have a look, and then scroll down for a refresher on Alfa's original press release. Related Video: Created With the 'Mechanics of Emotion,' the All-new 2017 Alfa Romeo Giulia Quadrifoglio Delivers Italian Style With Benchmark-level Performance and Precision to the Premium Mid-size Sedan Segment - Built in Italy, the Giulia Quadrifoglio Delivers Class-leading 505 Horsepower, 0-60 in 3.8 Seconds and a Record-setting 7:39 Nurburgring Lap Time – the Fastest Ever by a Four-door Production Sedan - Alfa Romeo – the heart and soul of the automotive industry – is returning to the U.S.