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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

2020 Alfa Romeo Stelvio Quadrifoglio Road Test | The driver's choice becomes less compromised

The 2020 Alfa Romeo Stelvio Quadrifoglio marks the third model year of the Italian SUV. And every time we’ve driven it, weÂ’ve come away smitten with its driving dynamics but disappointed in areas of technology and finish. So, Alfa Romeo has made some changes, upgrading some interior pieces, revamping the infotainment system and upgrading the driver assist systems. Wisely, everything mechanical has been left alone. The result: This is the best version of arguably the best-driving performance crossover on the market. But it still has room for improvement that could continue to sway some buyers to the competition. WeÂ’ll start with a recap of the best part of this crossover: how it drives. The now famed Ferrari-derived 505-horsepower V6 is the headline grabber, for good reason. It delivers loads of power and does so smoothly and across most of the rev band. It sounds great when driving in Dynamic or Race mode. The transmission itÂ’s connected to, an eight-speed automatic, shifts smoothly and reasonably quickly, but some of the competition can crack off shifts faster. But what really makes the Quadrifoglio shine is the combined capability of the chassis and all-wheel-drive system. They provide enormous amounts of grip and a neutral feeling that encourages you to keep adding power through every corner. It feels light and responsive, more like a car than a crossover. ThereÂ’s a bit more body roll than you might expect for such a serious sporting machine, but itÂ’s not unwelcome. It gives the Stelvio a fluid, lively feel, not unlike what you would find in a Miata, which is also slightly roly-poly. The Stelvio is never upset by bumps, either, and the ride ranges from compliant to bouncy depending on the driving mode. The steering in Dynamic and Race mode is extremely well-weighted and progressive, though in Normal mode, itÂ’s a bit light and numb. On the whole, though, the Alfa is wonderful to drive. Nevertheless, itÂ’s also a luxury crossover starting at over $80,000, so it canÂ’t just drive well. It needs to provide a premium experience with plenty of gizmos to justify the price. In this area, the Quadrifoglio makes a solid initial impression. Every surface is covered in either leather or carbon fiber, and features double stitching at every seam. It looks and feels lovely. The interiorÂ’s crown jewels, though, are the huge aluminum shifter paddles.

Alfa Romeo 4C will be refreshed for the 2019 model year

Alfa Romeo Chief Technical Officer Roberto Fedeli said at a launch event for the Stelvio Quadrifoglio that an updated version of the 4C is coming next year as a 2019 model. "We are coming back to Formula 1," he said, "and we need the 4C to be our halo car," Fedeli told Autocar. But don't expect to see the refresh bring with it a manual transmission. No future high-performance models from Alfa, Maserati, or even Ferrari will be getting clutch pedals anytime soon, a decision reportedly made after Ferrari spent 10 million euros developing a manual gearbox for the California a few years back only to see exactly two customers choose the option over an automatic. We'd hazard a guess that Alfa will tone down its carbon-fiber 4C for the next generation. As fun as the little sportscar is on a race track, it's equally jarring to drive on regular roads. A revised suspension and perhaps power steering may be on the menu. Related Video: