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2024 Alfa Romeo Tributo Italiano Editions celebrate the obvious

For the first time, Alfa Romeo has a special edition meant for worldwide consumption. The Tributo Italian Edition — a "tribute to the brand's origins, Italian excellence and sportiness" — was designed for the Stelvio, Giulia, and Tonale. The upgraded spec shared among all three models includes two-tone exteriors, a black roof paired with one of three available colors: Rosso Alfa, Verde Montreal, and Bianco Alfa. Those are the colors of the Italian flag, naturally, which also appear on the black mirror caps. All ride on Alfa's adaptive suspension, come with all-wheel drive, and fit a smattering of the company's driver assistance and convenience features. Inside buyers get dual-zone climate control, a heated steering wheel, heated and cooled perforated black leather seats with red accents and stitching, logoed headrests, premium audio, and ambient lighting.  Specific kit for the Tonale begins with the Dark Miron accents outside, like in the grille "V' insert, on the skid plate, and accents along the side. A special bodykit adds redrawn front and rear bumpers, side skirts, and wheel arches. The Tributo Italiano specials sitting just below available Quadrifoglio trims, the generous equipment level means the Tonale's 285-horsepower plug-in hybrid powertrain, red Brembo calipers behind 20-inch wheels, adaptive full-LED matrix headlights, hands-free electric tailgate, aluminum tread plates, and chrome-plated twin tailpipes. The cabin is spiffed up with a fancy "carbon design" insert. A sunroof is optional. The Stelvio and Giulia Tributo Italiano editions are both powered by the turbocharged 2.0-liter four-cylinder with 280 hp, the most powerful option beneath the Quadrifoglio's 2.9-liter. The Stelvio rides on 21-inch wheels, the Giulia on 19-inchers, the largest size available for the sedan.  The limited editions are coming to dealers in the U.S. in the second quarter of 2024. Alfa didn't mention production numbers nor price, but did say the Italian-themed cars will slot at the top of their respective 2.0-liter lineups. We'd guess an MSRP in the mid-50s for the Tonale, the upper 50s or low 60s for the Gilulia, and the low to mid-60s for the Stelvio. Related Video

Italian team hitting the track in an electric Alfa Romeo Giulia touring car

Alfa Romeo isn't scheduled to introduce its first electric model until the early 2020s, but the Giulia is giving up gasoline a little bit sooner to participate in the burgeoning ETCR racing series. Italian tuner and race car builder Romeo Ferraris — which isn't officially associated with Alfa Romeo or Ferrari — published renderings of the track-only sedan it plans to start racing in the coming months. Low, wide and winged, the Giulia ETCR looks ready to line up on the starting grid. And, as is often the case with racing cars, it shares little more than a silhouette with the street-legal sports sedan it's based on. The lights on both ends look nearly stock, but almost everything was developed from scratch by Romeo Ferraris and partner Hexathron Racing System. The 54-year old company pointed out the Giulia is its first electric car, and it stressed it developed the model without Alfa Romeo's support. Its 350-horsepower Giulietta TCR was an in-house project as well. While Romeo Ferraris hasn't published technical specifications, the ETCR regulations give us a good idea of what's under the body. Every car will be powered by the same motors, single-speed gearbox, inverter, and 65-kilowatt-hour lithium-ion battery pack. Series overseer WSC will provide the battery, while the other components will come from Williams Advanced Engineering. The powertrain makes 400 horsepower continuously, and it delivers a maximum output of 670 horsepower. The ETCR series will launch in 2020, though the calendar surprisingly hasn't been published yet. The battery-powered Giulia will need to fend off competition from a similarly modified Hyundai Veloster, and the e-Racer developed by Cupra, which was recently spun off from Volkswagen-owned SEAT. We expect other automakers will toss their hat in the ring in the coming months.

Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.