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Just 45% of Fiat dealers are profitable, and they're angry about it

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On average, Fiat dealers have only been selling about 17 cars a month.
We've been wondering for some time how Fiat dealers in North America have been getting along with just one model range in their showrooms up until recently. Franchisees spent millions building, stocking and manning sleek new 'studio' showrooms, only to have but a single model to sell, the cherubic 500. And even with its many derivatives, the Cinquecento is still an inexpensive model with its attendant lower margins. Perhaps it should come as no surprise then, that just 45 percent of US Fiat dealers are said to be profitable.

Updated Alfa Romeo Tonale possibly caught camo-free during design clinic

Amateur spy shots taken during what looks like a design clinic held behind closed doors have shed light on how Alfa Romeo's Tonale concept is evolving on its way to production. They suggest the design study presented during the 2019 Geneva auto show wasn't as close to done as many thought. The photos were posted on an Italian enthusiast forum and quickly taken down, but they were saved and published by an Instagram user named CocheSpias. Alfa Romeo did not distribute them on its official channels, so we can't be 100 percent certain about their authenticity. Assuming they're the real deal, they reveal the Tonale has mellowed out considerably since it first showed its nose in Geneva. The headlights are bigger in nearly every direction, they're less bionic-looking, and they're separated from the grille by smaller, recessed air vents. It's a look that's very loosely reminiscent of some of the company's classic models, like the Giulia Sprint GT. Stylists also re-shaped the hood.           View this post on Instagram                   Aqui os dejamos unas fotos de una de las maquetas pre-produccion del futuro SUV de Alfa Romeo. El Tonale. #alfaromeo #alfaromeotonale #alfaromeosuv #alfasuv #prototype #carspy #carscoop #carshot #fotoespia #instacar #spyshot #newcar #carporn #carpassion #instapic #carpic A post shared by CocheSpias (@cochespias) on Oct 8, 2019 at 1:04am PDT The profile and the overall proportions don't appear to drastically change. The rear door handles remain integrated into the C-pillar to give the Tonale a two-door look, a styling cue also seen on the Giulietta sold in Europe. The rear lights are bigger, though they're still connected by a light bar. The emblem on the hatch confirms Alfa Romeo hasn't changed its mind about the crossover's name. The user who posted the photos from the design clinic explained he wasn't given permission to upload images of the interior. He reported the Tonale's steering wheel looks a lot like the Giulia's, and the dashboard receives the same blend of round and rectangular air vents. The infotainment system's touchscreen is propped up on the dashboard rather than neatly integrated into the center stack, a layout which makes it easier to change during a mid-cycle update, or as tech advances. Mechanical specifications remain under wraps. Alfa didn't have much to say about the concept, either, but we know it used a gasoline-electric plug-in hybrid drivetrain.

The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.