Alfa Romeo Spider 916 S Spider on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo Disco Volante Spider is a beauty in blue

Be still our beating hearts. The beautiful blue sportscar you see above is the Alfa Romeo Disco Volante Spider. It's the latest work from Italian design house Carrozzeria Touring Superleggera, which is celebrating its 90th anniversary. As you can see, it's a work of art, but what you can't see is that, like the hardtop version that came before it, this car is actually based on the bones of an Alfa Romeo 8C Competizione. That means it's bound to be a rare beast, since only 500 8C coupes and 500 8C Spiders were ever built. Apparently, just seven of these droptops are planned, and each one will be painted in a different color. The hue we see on the car that's debuting at the 2016 Geneva Motor Show is called Blue Ceruleo, which we figure pretty much means Sky Blue. Here's hoping at least one comes in a green scheme similar to the one shown off at Geneva back in 2014. We don't have any details about what powers the Disco Volante Spider, but we'd guess it uses the same 4.7-liter V8 and six-speed semi-automatic transmission that powered all the original 8C models. That would mean 444 horsepower and 350 pound-feet of torque, a 0-60 run 4-ish seconds and a top speed of around 180 miles per hour. But the actual performance seems mostly superfluous to the Disco Volante Spider's real mission, which is to look pretty. You'll want to check out our image gallery for more close-up shots. And if you just can't get enough, it seems that someone with early access to the show floor in Geneva smuggled in a camera. Check out the video above. Related Video: Related Gallery Alfa Romeo Disco Volante Spider by Carrozzeria Touring Superleggera View 17 Photos News Source: SellerieCimes via YouTube Design/Style Geneva Motor Show Alfa Romeo Convertible Luxury Special and Limited Editions Performance 2016 geneva motor show carrozzeria touring superleggera

Italian team hitting the track in an electric Alfa Romeo Giulia touring car

Alfa Romeo isn't scheduled to introduce its first electric model until the early 2020s, but the Giulia is giving up gasoline a little bit sooner to participate in the burgeoning ETCR racing series. Italian tuner and race car builder Romeo Ferraris — which isn't officially associated with Alfa Romeo or Ferrari — published renderings of the track-only sedan it plans to start racing in the coming months. Low, wide and winged, the Giulia ETCR looks ready to line up on the starting grid. And, as is often the case with racing cars, it shares little more than a silhouette with the street-legal sports sedan it's based on. The lights on both ends look nearly stock, but almost everything was developed from scratch by Romeo Ferraris and partner Hexathron Racing System. The 54-year old company pointed out the Giulia is its first electric car, and it stressed it developed the model without Alfa Romeo's support. Its 350-horsepower Giulietta TCR was an in-house project as well. While Romeo Ferraris hasn't published technical specifications, the ETCR regulations give us a good idea of what's under the body. Every car will be powered by the same motors, single-speed gearbox, inverter, and 65-kilowatt-hour lithium-ion battery pack. Series overseer WSC will provide the battery, while the other components will come from Williams Advanced Engineering. The powertrain makes 400 horsepower continuously, and it delivers a maximum output of 670 horsepower. The ETCR series will launch in 2020, though the calendar surprisingly hasn't been published yet. The battery-powered Giulia will need to fend off competition from a similarly modified Hyundai Veloster, and the e-Racer developed by Cupra, which was recently spun off from Volkswagen-owned SEAT. We expect other automakers will toss their hat in the ring in the coming months.