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Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

Stellantis ready to kill brands and fix U.S. problems, CEO Tavares says

  MILAN — Stellantis is taking steps to fix weak margins and high inventory at its U.S. operations and will not hesitate to axe underperforming brands in its sprawling portfolio, its chief executive Carlos Tavares said on Thursday. The warning for lossmaking brands is a turnaround for Tavares, who has maintained since Stellantis was created in 2021 from the merger of Italian-American automaker Fiat Chrysler and France's PSA that all of its 14 brands including Maserati, Fiat, Peugeot and Jeep have a future. "If they don't make money, we'll shut them down," Carlos Tavares told reporters after the world's No. 4 automaker delivered worse-than-expected first-half results, sending its shares down as much as 10%. "We cannot afford to have brands that do not make money." The automaker now also considers China's Leapmotor as its 15th brand, after it agreed to a broad cooperation with the group. Stellantis does not release figures for individual brands, except for Maserati which reported an 82 million euro adjusted operating loss in the first half. Some analysts say Maserati could possibly be a target for a sale by Stellantis, while other brands such as Lancia or DS might be at risk of being scrapped given their marginal contribution to the group's overall sales. Stellantis' Milan-listed shares were down as much as 12.5% on Thursday, hitting their lowest since August 2023. That brings the loss for the year so far to 22%, making them the worst performer among the major European automakers. Few automotive brands have been killed off since General Motors ditched the unprofitable Saturn and Pontiac during a U.S. government-led bankruptcy in the global financial crisis in 2008. Tavares is under pressure to revive flagging margins and sales and cut inventory in the United States as Stellantis bets on the launch of 20 new models this year which it hopes will boost profitability. Recent poor results from global carmakers have heightened worries about a weakening outlook for sales across major markets such as the U.S., whilst they also juggle an expensive transition to electric vehicles and growing competition from cheaper Chinese rivals. Japan's Nissan Motor saw first-quarter profit almost completely wiped out on Thursday and slashed its annual outlook, as deep discounting in the United States shredded its margins. Tavares said he would be working through the summer with his U.S. team on how to improve performance and cut inventory.

Mussolini-owned 1930 Alfa Romeo race car getting full restoration

One of Alfa Romeo's most controversial race cars is getting treated to a full, concours-level restoration. Modified, worn-out, and incomplete, this 1930 6C 1750 was purchased new and raced by Italian dictator Benito Mussolini. Wearing chassis number 6C312898, the 6C 1750 was delivered new to Mussolini on January 13, 1930, and there are several images (one pictured) showing him behind the wheel. He paid 60,000 Lire for it. He entered it in several races across Italy during the early 1930s but didn't keep it long -- his well-known love of Fascism and international invasions seemingly muted the gearhead in him. It then went through several owners before ending up in the hands of a man named Renato Tigillo in 1937. He took the 6C with him when he moved to Eritrea, a country that joined Italian Somaliland and Ethiopia in the Italian East Africa administrative territory in 1936. The 6C was far less significant in the 1930s than in the 2020s, so the different pilots who owned it didn't think twice about stripping it to shed weight. Dozens of parts were removed and likely thrown away to prepare it for a strenuous new career racing under the scorching African sun. Dents, flaking paint, and a little bit of rust suggest life was tough. Precisely when it retired from racing, and what happened to it during the subsequent decades, remains unknown. There's no word on who owns it, either. All we know is that it's about to get completely torn down and painstakingly rebuilt by one of the best names in the business. United Kingdom-based restoration shop Thornley Kelham will return the 6C 1750 to the configuration it was in when Mussolini raced it during the early 1930s. That's a Herculean task considering the list of parts missing from the car is long. The original headlights, fenders, and wire wheels are no longer on it. Simon Thornley, the garage's co-founder, admitted the 6C 1750 is likely the most challenging restoration he's ever taken on, especially considering period images of the Stabilimenti Farina-built body are few and far between. It's worth it, though. "Automotive history like this has to be preserved," he said in a statement. Mussolini wasn't the only dictator that loved cars. Adolf Hitler was an enthusiast, too, and several of his cars -- including a 1939 Mercedes-Benz 770k -- have been sold at auction in recent years. Related Video: