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Alfa Romeo goes hatchback-free after axing the Giulietta

Alfa Romeo exited the hatchback segment by ending production of the Giulietta, a Volkswagen Golf-sized model introduced in 2010. It's planning on filling the void in its range with a city-friendly crossover in the coming years. Honored with a heritage-laced nameplate, the Giulietta made its debut in Milan as Alfa Romeo celebrated its 100th birthday. Executives considered selling it in the United States but decided to keep it on the other side of the pond, though its basic platform underpinned the short-lived Dodge Dart. In its home country, the hatchback was positioned as a premium model that reflected the firm's upmarket ambitions. It slotted beneath the Giulia. Stylists made several visual tweaks to the Giulietta during its 10-year life cycle, and they managed to keep it looking relatively fresh. It's a different story inside, where the 2020 model feels about as old as it is. Alfa Romeo's earlier hatchbacks — including the 147 — spawned high-performance variants that still raise eyebrows several decades after their launch, but the Giulietta never received the full go-fast treatment. Over the course of its production run, engine options ranged from a 104-horsepower 1.4-liter turbo four to a 1.8-liter four-cylinder turbocharged to 240 horsepower. Front-wheel-drive was the only configuration offered. Over 400,000 units of the Giulietta were manufactured in Italy between 2010 and 2020. The final example was made shortly before Christmas, according to French website Caradisiac. We don't know what it looks like or where it's off to. Alfa could choose to put it in its collection, or it might send it to an unsuspecting dealer. The news comes a couple of weeks after news that the slow-selling Alfa 4C Spider was among the cars that won't be coming back in 2021. Alfa Romeo Tonale View 9 Photos What's next? Rumors claimed Alfa Romeo would develop a rear-wheel-drive successor to the third-generation Giulietta built on a shortened version of the Giulia's platform. Had it been launched, this model would have undoubtedly become the enthusiast's choice in its segment, especially because the BMW 1 Series went front-wheel-drive. We don't know if the reports were accurate, but what's certain is that a new Alfa Romeo hatchback is not around the corner. Instead, the Giulietta's spot in the range will soon be occupied by the production version of the Tonale concept (pictured above) introduced during the 2019 edition of the Geneva auto show.

Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa Romeo teases 'a new era' with Tonale taillights

The Italians from Turin opened their Facebook page to put the world on alert that "a new era begins with Alfa Romeo," and they did so using Alfa Romeo Tonale taillights. The leading guess as to what this might portend is a battery-electric Tonale. Such a vehicle is possible, but there are questions. Brand product chief Daniel Guzzafame admitted it was "technically possible," and we're expecting an EV from Alfa next year; however, that's meant to be the Italian version of the Jeep Avenger EV sold in Europe. FCA Italy runs the Facebook page in question, and the page contains plenty of Europe-specific content, so perhaps this teaser isn't meant for us in the U.S. Or perhaps the new EV gets Tonale taillights. Or perhaps some market will see a Tonale EV soon.  Another guess is that engineers have created an enhanced Tonale variant to put the Dodge Hornet in the dust. Alfa Romeo was said to be less than pleased about Dodge borrowing the Tonale and launching its Hornet first, then showing a Hornet GLH (Go Like Hell) concept with more than 300 horsepower compared to the Tonale PHEV's 285 hp. So what if there's a Quadrifoglio PHEV headed to market, marking the first time the go-fast division would have put four leaves on a hybrid powertrain? CEO Jean-Philippe Imparato said that after the Tonale launch, "we have one big product event every year for five years." This year was the 33 Stradale, next year comes something, and in 2025, "a full EV super-performing car." After that, every Alfa Romeo will be battery-electric, and Quadrifoglio trims make the jump. Imparato said there'd only be a Quadrifoglio variant of the current version if engineers could unlock "the highest level of performance." A four-leafed Tonale could break the seal on the future of performance Alfas, and be among the department's last ICE-powered hurrahs. All shots in the dark, though. Now that the tease campaign has begun, the next clue won't be far away.