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Alfa Romeo Giulia is the sexiest starlet in LA

Generally, there's a fair amount of debate about what the best-looking car at any given auto show may be. We, however, humbly submit that for the 2015 LA Auto Show, there's no point in arguing – it's the Alfa Romeo Giulia. Here on US soil for the first time, the troubled Italian brand unveiled the stunning sedan that will herald Alfa Romeo's long-awaited return to the North American market. The handsome red four-door is more or less what we've seen before. That means a thundering 2.9-liter, twin-turbocharged V6 that develops 505 horsepower and 443 pound-feet of torque. No matter where you're from, that qualifies as "a lot." But unlike the Alfa we saw in Milan, there's more to talk about than the top-flight Quadrifoglio model. Alfa let slip that following the fire-breather's arrival, the sedan would also get a more modest 2.0-liter turbo, capable of producing 276 horsepower. Following that, all-wheel drive will join the options list alongside standard rear-wheel drive. We've got a fresh batch of live images of the stylish Italian. Have a look, and then scroll down for a refresher on Alfa's original press release. Related Video: Created With the 'Mechanics of Emotion,' the All-new 2017 Alfa Romeo Giulia Quadrifoglio Delivers Italian Style With Benchmark-level Performance and Precision to the Premium Mid-size Sedan Segment - Built in Italy, the Giulia Quadrifoglio Delivers Class-leading 505 Horsepower, 0-60 in 3.8 Seconds and a Record-setting 7:39 Nurburgring Lap Time – the Fastest Ever by a Four-door Production Sedan - Alfa Romeo – the heart and soul of the automotive industry – is returning to the U.S.

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo Giulia gets top safety award from IIHS

The Insurance Institute for Highway Safety has awarded a Top Safety Pick+ rating, its highest award, to the 2017 Alfa Romeo Giulia midsize luxury sedan — but with a caveat. The Giulia must have been built after May of this year, when the car's front-end structure was improved and the door hinge pillar and door sill were reinforced, among other changes. Vehicles that earn the IIHS's Top Safety Pick+ must achieve good ratings in all five crash tests — small overlap front, moderate overlap front, side, roof strength and head restraints — an advanced or superior rating in front crash prevention and and acceptable or good rating for headlights. The Giulia's optional front crash prevention system earned a superior rating after it avoided a crash in the 12 mph track test and reduced its impact speed by an average 24 mph in the 25 mph test. The car's optional curve-adaptive headlights earned a good rating, while the base headlights rated poor. It joins 2017 versions of the Lexus ES 350, Audi A3 and A4, Volvo S60 and V60, and BMW 2 series and 3 series, as Top Safety Pick+ awardees for its segment. You can read our First Drive review of the Giulia here. Featured Gallery 2017 Alfa Romeo Giulia Ti Lusso View 26 Photos Alfa Romeo Luxury Sedan crash test alfa romeo giulia