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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa Romeo 4C coupe will be gone for 2019, but the Spider lives on

This post has been updated with confirmation from Alfa Romeo. Not with an expensive bang, but a barely audible whimper: That's the way Alfa Romeo's 4C sports coupe goes out. The slow-selling mid-engined car has been cut from the lineup for next year. An Alfa Romeo spokesperson has confirmed to Autoblog that the 4C coupe will be gone from Alfa's U.S. portfolio after the 2018 model year. It will remain for sale in this country while supplies last, and will still be produced for other markets around the world. View 12 Photos The 4C never sold in enormous numbers during its 2014-on tenure, but monthly sales have slowed down to just a couple dozen cars in the past year. In January, 12 were sold, with October 2017 a particular high point with 45 units delivered. By contrast, the strongest month was January 2015 with 97 4Cs sold. Not a single month has seen three-figure U.S. sales. Those sales figures seem to cover both 4C models, so we can only assume the coupe was the weaker part of those numbers. However, if a 4C is what you want, you don't have to give up on the dream. The open-topped Spider version remains on sale, but Motor Authority reports that it gets a $1,000 price hike for next year, to $66,900; at $55,900 the coupe was $10,000 cheaper than the open version, so those wanting one should act on it quickly. In addition, the racing-oriented Track Package will be unavailable after 2018. That included handling improvements like sturdier sway bars and better shocks, along with sportier wheels and tires. Related Video: Related Gallery 2018 Alfa Romeo 4C Competizione: Geneva 2018 View 11 Photos News Source: Motor AuthorityImage Credit: FCA Alfa Romeo Car Buying Coupe Performance alfa romeo 4c alfa romeo 4c spider

Alpine A110 vs Alfa Romeo 4C Review | Two sports cars enter

YORKSHIRE, U.K. – A proven ability to snatch defeat from the jaws of victory is all part of Alfa RomeoÂ’s romantic charm. With bodywork like red satin draped over a carbon fiber tub and the promise of a mid-engined, Italian exotic for Cayman money, the 4C was certainly a bold vehicle to relaunch the brand to the American market. Pebble Beach types could appreciate its inspiration in the gorgeous, minimalist Alfa Romeo coupes of the past. Everyone else could kid themselves it was basically a baby Ferrari, never mind the fact it only had 237 horsepower and a four-cylinder engine. At first blush, the 4C was a riot, and remains so in the Spider form itÂ’s still sold in. And it gets the blood pumping in the way a fling with an exotic Italian should, especially compared with the Germanic 50 shades of gray alternatives. I can remember the thrill at driving one back in 2014, its Italian license plates making it feel all the more exotic. It may only have cost $60,000, but it hogged attention like a Ferrari worth four times that. The fun didnÂ’t last. As seductive as the fundamental formula was and still is, time and more measured eyes ultimately found the 4C to be lacking. The ugly, fat-rimmed steering wheel turned out to be a useful visual metaphor for the feel it delivered, simultaneously under-geared and punishingly heavy, especially at low speeds. At higher ones the kickback was violent enough it needed quarter-turn corrections even traveling in a straight line. And the binary power delivery smothered whatever finesse there might have been in the chassis. Its on-limit handling, on track and in the wet, was spooky. Shocked, I called a friend with an old Exige and asked to drive his car along the same route. That I concluded youÂ’d be better off with a 10-year-old Lotus definitely didnÂ’t win me many friends in Milan. Which begs the question: What does the apparently similar Alpine A110 do differently to have earned such overwhelming praise among the same reviewers here in Europe who damned the 4C? Performance stats are comparable, as is the AlpineÂ’s pricing in markets in which it is sold. Both tap into the nostalgia and heritage of their respective brands, not least in the historic long-distance European road rallies both excelled in.