1989 Alfa Romeo/ Clean Title /convertible Blk Top /leather Seats /storage Kept on 2040-cars

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Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Lightly-camouflaged Alfa Romeo Stelvio snapped testing

With the Alfa Romeo Stelvio's expected reveal date at the Los Angeles Auto Show quickly approaching, we're not surprised to see prototypes testing in broad daylight with less and less camouflage. But even these latest spy shots make it difficult to determine details about the upcoming SUV. Just like before the headlights are disguised by heavy tape, but appear to be nearly identical to the ones found on the Giulia sedan. There's also a small v-shaped grille at the front with two rectangular ones on the bottom of the front fascia. The hood has three oddly-shaped ridges, but those are probably more camo to disguise actual creases. Previous SUVs were spotted with much smaller ruffles on the hood. The overall profile of the prototype remains the same as the ones we've spotted earlier with a design that mimics the Porsche Macan. The bulbous rear end of the SUV hasn't changed much either. The familiar taillights are still taped off, but appear to be taken straight from the Giulia. The massive exhaust tips, though, are new and would be more at home on a sports car. With the Stelvio expected to get the same gasoline and diesel powertrains as the Giulia, the weapon-sized exhaust tips on the prototype hint towards the possibility of the SUV getting the 2.9-liter V6 from the Giulia Quadrifoglio. Related Video: Featured Gallery Alfa Romeo Stelvio Exterior Spy Shots View 12 Photos Image Credit: CarPix Design/Style Spy Photos Alfa Romeo Crossover SUV alfa romeo giulia alfa romeo stelvio

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.