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The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

Alfa Romeo Giulia interior revealed on YouTube

When our David Gluckman reported from the Alfa Romeo Giulia reveal in Milan last month he didn't get to sit in or photograph the interior, but he wrote of it, "I liked what I saw of the interior. The center console is angled to hem the driver in a little, which works well with the canted, sweeping dash. It kind of reminds me of the look in newer Mazdas – clean and simple with a good balance of organic curves and straight edges." Now we can see what he meant because a YouTube video from user Alfa Romeo World shows off the new sedan's cabin. We're going to guess that this is a top-trim setup because there is a lot of stitched leather and carbon fiber in there. It's a good looking place for driving, and that steering wheel makes our hands want to clutch it. The infotainment area is one flush tinted screen extending from the gauge cluster and holding the line of the instrument panel, and the image appears to show up on the entire screen, not on another smaller screen mounted behind it. It's simplicity in a good way, bereft of any gimmicks that we can see, and with a six-speed manual transmission. For all the sportiness of the hard points, the seats look rather flat, especially in the back. We'll hold off on judgment until we sit in them. Have a look at it in the gallery above, there are more shots at this Facebook fan site, and we'll be lining up to take a seat in it at the Frankfurt Motor Show.

2017 Alfa Romeo Model Year Preview and Updates

Having taken a twenty year sabbatical from the U.S. market, Fiat Chrysler Automobile's Alfa Romeo returned for the 2015 model year with the ALFA ROMEO 4C COUPE, a singularly two seat, mid-engined sports car with a carbon fiber monocoque chassis, high-performance 1.7 liter turbocharged four-cylinder powertrain and competition-inspired bodywork. Although the 4C's price point isn't inexpensive, the amount charged is pocket change relative to what is required by Ferrari, Lamborghini and Porsche. The 4C Spider was introduced for 2016, while 2017 brings a modest list of modifications to the sporting two-seater, including Alpine Premium audio, the addition of Giallo Prototipo (yellow) to the 4C Coupe, an available carbon fiber roof treatment and updated wheel selection. GIULIA/GIULIA Ti and GIULIA QUADRIFOGLIO: Although the 4C Coupe may have taken the figurative lead in Alfa Romeo's return to the US market, the substantive start will be taken in the 2017 model year by Alfa Romeo's midsize sport sedan, the Giulia. All variants of the Giulia combine a balanced chassis, responsive drivetrains and Italianate bodywork in a compelling four door package. And with a turbocharged V6 drivetrain, sub-4 second 0-60 and a record-setting lap (for a 4-door) of the Nurburgring, the Quadrifoglio will battle BMW's M3 in Europe's super-sedan segment. STELVIO (2018): While final specs are still TBD, following the Giulia later in the 2017 calendar year will be Alfa Romeo's 2018 Stelvio. Based on the Giulia platform and formally introduced to the public at the 2016 Los Angeles Auto Show, the Stelvio will tap into the country's appetite for compact and midsize crossovers with an upright – albeit curvaceous – platform, responsive four cylinder power and performance-oriented all-wheel drive. The Stelvio should arrive in US showrooms sometime in the 2017 calendar year.