1988 Alfa Romeo Spider on 2040-cars

Auto blog

Fiat Chrysler trademarks Kamal, likely for small Alfa CUV

We have Alfa Romeo news to share, and for once it's not about a product delay. Fiat Chrysler has trademarked the name Kamal and we think it will be used on one of two crossovers planned to follow the (delayed) Stelvio. Fiat Chrysler trademarked the name Kamal last month. Because trademark filings are intentionally vague, there is no specific brand attached to the application, only parent company FCA. The link to Alfa comes from a small CUV concept that used the name way back in 2003. If we had to wager, we'd say this one will be smaller than the midsize, Giulia-based Stelvio and could use a version of the same platform or whatever will underpin the brand's (eventual) small hatchback. It probably won't come in gold like the concept. We hope not, at least. Interestingly, there's no trademark for Stelvio in the US Patent and Trademark Office's database. That name was confirmed by Sergio Marchionne in February, but anyone familiar with recent Alfa news knows things change. And then they get pushed back and change again. About that waiting, though. Alfa's product plans have been made and amended, the gorgeous Giulia has been delayed, and now things seem to be on track. Maybe. If the latest trademark filing is any indication, the brand is at least thinking about what's supposed to come next. Related Video:

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

Alfa Romeo takes over naming of Sauber F1 team

HINWIL, Switzerland — Italian car brand Alfa Romeo will be the only name on its Formula One team partnership with Switzerland-based Sauber this season. The rebranding means 2007 F1 champion Kimi Raikkonen and Antonio Giovinazzi will be driving for Alfa Romeo Racing in 2019. The team was called Alfa Romeo Sauber when it finished eighth in the constructors' standings last year. Sauber says the "long-term partnership ... has been further extended, with the ownership and management of Sauber remaining unchanged and independent." Alfa Romeo drivers won the first two F1 championships — Giuseppe "Nino" Farina in 1950 and Juan Manuel Fangio in 1951 — then left the series after 1985 until returning with Sauber. Related Video: