1987 Alfa Romeo Spider on 2040-cars

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The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

Marchionne to make Alfa Romeo a separate company within Fiat

According to a report in Automotive News that quotes "people familiar with the matter," the next big play in Fiat CEO Sergio Marchionne's plan for Alfa Romeo is to break it off from Fiat Group Automobiles and set it up as a separate company within the Fiat empire, giving it the same structure as Ferrari and Maserati. The idea, say the sources, is that a transparent, standalone Alfa Romeo that has to justify its every move could clearly prove its success in the public financial statements it would have to report, finally achieving Marchionne's aim of making Alfa Romeo "a credible business proposition."
That, of course, assumes that Alfa Romeo will make a success of it. The brand hasn't made a profit in any year of Marchionne's decade at the helm; sales last year fell to numbers not seen in almost half a century and its new product offensive might not include the two vehicles currently responsible for 99 percent of its sales. We're told that the brand's six new models will begin arriving in 2016 - a roadster, a midsize sedan and large sedan, a compact SUV and large SUV, and a large coupe.
Marchionne aims to expand Alfa's global appeal in several ways, the first by stressing that they are Italian products that 'belong' to Italy. This is the stance that appears to have put the kibosh on the roadster twinned with the coming Mazda MX-5/Miata. Alfa Romeos will all be made in their home country, and if they take off they'll help bandage Fiat's problem with underused plant capacity, a bugbear that is just as problematic culturally and politically as financially. Top-tier trims would use V6 engines developed by Ferrari, and global access would get a boost by selling Alfa Romeos in Jeep's 1,700 international dealerships.

Abarth SP 1000 factory restomod entering very limited production

In May 2021, Abarth created a one-off roadster to celebrate the brand's racing history, called the Alfa Romeo Abarth 1000. Based on the Alfa Romeo 4C Spider, this was a factory-made callback to the 1966 Fiat Abarth 1000 Sport Prototipo, a highly successful competition car designed for gentlemen racers who wanted to do more than just show up, but who wanted to win. The UK's Auto Italia magazine tweeted that FCA Heritage chief Roberto Giolito said the carmaker would produce at least five customer units of the new Abarth 1000, with a price of around GBP170,000 each ($228,500 U.S.) Details beyond that must wait for the February issue of Auto Italia, due to hit newsstands on January 6 for UK readers.  If this happens, it could close the circle on what the 4C was originally meant to be. Legend says the idea for the carbon-tubbed 4C should have spawned a hardcore Fiat that channeled the 1966 Abarth 1000. However, since the 4C took many of its cues and much of its technology from the limited-edition Alfa Romeo 8C Competizione, it stuck to being a halo sports car for Alfa Romeo and all other branchings got pruned. Giolito likely reveals more in the interview, seeing as he was head of Fiat and Abarth design from 2011 to 2015. The reboot suits the modern 4C save for the high, 21st-century shoulder line. The 1966 car's low pointy nose, curvy fenders and myriad vents and scoops fit great, and we also dig the exposed roll bar and cut-down rear cowls. For such an expensive restomod, we might have wished for some mechanical changes. It appears there's no change to the 4C's mechanicals, with a 1,742-cc turbocharged four-cylinder sending its 237 horsepower to the rear wheels through a six-speed dual-clutch transmission. As such, this should probably be called the Abarth 1740 SP or 1700 SP rather than 1000, since the original was named after the displacement of the modified Fiat 600 engine it used. The original weighed 1,058 pounds dry and had 105 horsepower; the 2,465-pound production 4C won't feel as spry, but should perform a little better. Once British readers get the skinny from the magazine interview, we should know more.