1986 Alfa Romeo Spider Sspecial Edition Quadrifoglio on 2040-cars

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Just 45% of Fiat dealers are profitable, and they're angry about it

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On average, Fiat dealers have only been selling about 17 cars a month.
We've been wondering for some time how Fiat dealers in North America have been getting along with just one model range in their showrooms up until recently. Franchisees spent millions building, stocking and manning sleek new 'studio' showrooms, only to have but a single model to sell, the cherubic 500. And even with its many derivatives, the Cinquecento is still an inexpensive model with its attendant lower margins. Perhaps it should come as no surprise then, that just 45 percent of US Fiat dealers are said to be profitable.

Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Alfa Romeo Classiche program launched to preserve the brand's heritage

Alfa Romeo has taken a significant step to help enthusiasts conserve the cars it has built over the past 112 years. The company launched a program called Alfa Romeo Classiche that provides owners with anything from a certificate of authenticity to a full in-house restoration. One of the program's most basic services is issuing a certificate of origin. This isn't new; Alfa has offered this resource since 2016. Armed with a chassis number, owners can request a document that details a car's date of production and its original configuration inside and out. You'd be surprised at what you can discover: Years ago, I learned that the red 1966 GTV I owned at the time was originally painted gray. The second certificate Alfa Romeo can issue collectors attests to a car's authenticity. Historians working in the company's Heritage department examine a car and inspect a long list of points before deeming it authentic. Cars can be examined at the Officine Classiche in Mirafiori, near Turin in Italy, at the Stellantis & You facilities in Rome and in Palermo, or directly at the owner's house regardless of the country they live in. Finally, the Alfa Romeo Classiche program includes a maintenance and restoration service performed by the same folks who work on the cars in the brand's museum. From changing the rocker panels on a 1959 Giulietta to changing the spark plugs on a 1991 model 164, the in-house team can take on just about any task. Pricing hasn't been announced; it varies depending on the car and the scope of the work required. Alfa Romeo takes its heritage and the Classiche program seriously: Company CEO Jean-Philippe Imparato chairs the certification committee, and the people in charge of certifying a car have access to the vast archives housed in the Alfa Romeo Museum. Related video: