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Only best-performing US Fiat dealers to get Alfa Romeo franchises

Alfa Romeo has been rumored to return to the US market so many times for so many years, it's hard to keep count. This time, though, Fiat Chrysler CEO Sergio Marchionne promises that it's for real. Alfa is scheduled to reappear in the States this summer with its 4C sports coupe as its introductory model. However, buyers won't be able to pop into just any Fiat showroom and leave with a 4C – it's planning to only sell Alfas at its best-performing dealers, according to The Detroit News. In fact, the first 4Cs sold here won't be sold at Fiat dealers at all. Instead the first shipment of cars in June will go to Maserati dealers, not unlike the handful of Alfa 8C Competizione coupe and convertible models that trickled in starting in 2008. According to Fiat Chrysler spokesperson Rick Deneau, the company is still deciding which Fiat retailers will participate in Alfa's reentry. Many of Fiat's US dealers are apparently not happy with the meritocracy approach. They built Fiat showrooms partially on the promise that Alfa would enter the US market in 2012, then 2013, and now later this year. Even worse for them, the prospects for more mainstream Alfa Romeo models in the US are still questionable. This isn't the first time that we've heard that Fiat plans to keep Alfa Romeo exclusive in the US. Still, Fiat only plans to export about a 1,000 4C sports coupes a year here. If Alfa wants to be a legitimate player in America and be a money-making concern globally, it will need far more sales than that. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 57 Photos News Source: The Detroit NewsImage Credit: Copyright 2014 Matt Davis / AOL Earnings/Financials Marketing/Advertising Alfa Romeo Fiat Maserati Coupe Performance Sergio Marchionne alfa romeo 4c fiat dealers

Alfa Romeo celebrates Quadrifoglio's 100th anniversary

This year, Alfa Romeo celebrates the 100th anniversary of the Quadrifoglio becoming part of Alfa Romeo lore. In 1923, team racing driver and eternal second-place finisher Ugo Sivocci painted a four-leaf clover inside a white square on his RL "Corsa" single-seater developed to win the Targa Florio. Sivocci won the race, giving Alfa Romeo its first international victory. A few months later, Sivocci went to Monza to test the P1 for the Grand Prix of Europe. He hadn't painted a four-leaf clover on the #17 P1 he drove, and he died during practice. True, correlation is not causation, but it's hard to find a more superstitious bunch than racing teams drivers. The Italians retired #17 from racing vehicles, and from 1924 every Alfa Romeo featured a Quadrifoglio on the bodywork inside of a triangle instead of a square. The missing point represented the loss of Sivocci. Since then, those green leaves have identified Alfas among the sea of other red Italian single seaters from competitors like Ferrari and Maserati. Of course, sometimes the cars didn't need such help, the lines on models like the TZ and P33 iconic enough to forgo further distinction. The Milanese added Quadrifoglio versions of production cars in the 1960s, but didn't make it part of official production names until the 1980s. Following that, the branding expanded into two clovers, a Quadrifoglio Oro (gold) denoting luxury versions, a Quadrifoglio Verde for sporty variants. Then came even wider use as the single letter "Q" for features like the Q2 locking differential and Q4 all-wheel drive. Centro Stile Alfa Romeo tweaked the logo, the graphic to appear at brand events that will kick off on the official centenary June 25. That's been dubbed "Quadrifoglio Day," host to a "Backstage" conference and parade open to all of Alfa Romeo clubs.    This year is also the 60th anniversary of Alfa Romeo's Autodelta racing division. Equivalent to an AMG or M division for the Italians, predating both German versions, the famous Alfa Romeo racing cars like the 1965 Giulia Sprint GTA and the 1975 33 TT 12 sports car racer emerged from the Autodelta workshops. These celebrations will come first, on March 5, punctuated by a conference at the Alfa Romeo Museum in Arese, Milan. Related video:

Alfa Romeo limits Giulia and Stelvio Quadrifoglio NRING editions to 110 units

The 505-horsepower Alfa Romeo Stelvio Quadrifoglio and the 505-horsepower Giulia Quadrifoglio are two of the most exclusive, powerful, and attractive four-door vehicles on the market. In the past, they've both set records at Germany's Nurburgring, and Alfa has created limited-edition packages to honor the spirit of the legendary racetrack. The NRING-edition cars will be limited to 110 total examples. If this sounds familiar, it's because the idea is not new. In June of 2018, Alfa Romeo announced NRING packages for Europe, the Middle East, and Asia. At the time, we believed the special-editions would not be coming to America; turns out we were incorrect. The tweaks start with the paint, as the NRING cars are only available in matte Circuito Gray. As its association with motorsport and racing continues, carbon fiber has been applied to the mirror caps, the "V scudetto" front grille, the roof on the Giulia, and the side sills on the Stelvio. Red brake calipers with white scrip hide behind dark 19-inch wheels on the Giulia and 20-inch wheels on the Stelvio. The Stelvio also gets a dual-pane sunroof. Inside, Alfa Romeo added a carbon fiber steering wheel, a carbon fiber shifter bezel, a serial number badge on the passenger dash, and red and black leather with red contrast stitching on the seats. Light-up carbon fiber side sills are applied to the Giulia, and carbon fiber Sparco racing seats are optional on both cars. The NRING cars also come with the convenience package, the driver assistance dynamic package, and the premium alarm system. Unfortunately, there's no mention of the "Welcome Kit" the other markets got, which is a bummer. Who doesn't want racing gloves, a jacket, and a scale model? Alfa Romeo lists the 2019 Giulia Quadrifoglio NRING at $91,485 with destination, which is $15,895 more than the Giulia Quad's $75,590 starting price. The Stelvio NRING is $97,485, also up $15,895 from the $81,590 starting price. Only 55 examples of each car will be built.