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Marchionne to make Alfa Romeo a separate company within Fiat

According to a report in Automotive News that quotes "people familiar with the matter," the next big play in Fiat CEO Sergio Marchionne's plan for Alfa Romeo is to break it off from Fiat Group Automobiles and set it up as a separate company within the Fiat empire, giving it the same structure as Ferrari and Maserati. The idea, say the sources, is that a transparent, standalone Alfa Romeo that has to justify its every move could clearly prove its success in the public financial statements it would have to report, finally achieving Marchionne's aim of making Alfa Romeo "a credible business proposition."
That, of course, assumes that Alfa Romeo will make a success of it. The brand hasn't made a profit in any year of Marchionne's decade at the helm; sales last year fell to numbers not seen in almost half a century and its new product offensive might not include the two vehicles currently responsible for 99 percent of its sales. We're told that the brand's six new models will begin arriving in 2016 - a roadster, a midsize sedan and large sedan, a compact SUV and large SUV, and a large coupe.
Marchionne aims to expand Alfa's global appeal in several ways, the first by stressing that they are Italian products that 'belong' to Italy. This is the stance that appears to have put the kibosh on the roadster twinned with the coming Mazda MX-5/Miata. Alfa Romeos will all be made in their home country, and if they take off they'll help bandage Fiat's problem with underused plant capacity, a bugbear that is just as problematic culturally and politically as financially. Top-tier trims would use V6 engines developed by Ferrari, and global access would get a boost by selling Alfa Romeos in Jeep's 1,700 international dealerships.

Notes from the 2016 Alfa Romeo Giulia reveal in Milan [w/video]

It's an interesting time for Alfa Romeo. Wednesday marked the brand's 105th birthday, but also a rebirth of sorts. The new Giulia is the first of several new vehicles to come out of the Project Giorgio skunkworks that has been quietly working to reimagine the brand. Fiat Chrysler is banking on these cars to finally turn Alfa around. Before the Giulia was rolled out, Alfa Romeo CEO Harald Wester acknowledged that the brand has had its share of missteps in the past. He then called out today's sporty offerings for having evolved into near-perfect but boring, commoditized cars across the industry. They have no soul, he said, nothing to differentiate one from the next. While I'd argue that each brand in the performance space still has something to differentiate itself from the others, anything that can be done to restore some of the man-machine connection lost to electronics and added weight can only be seen as a good thing. I like what I'm hearing from Alfa so far; below are some notes gleaned from the unveil event that make me think this reawakening might just work. The head of the skunkworks is Philippe Krief, a former Ferrari engineer. This is certainly a good sign for the car's dynamics and powertrain. Krief was quick to note that the Giulia uses "real" torque vectoring, not a brake-based solution like some others use. The rear differential uses a pair of clutches to apportion torque side to side. Alfa claims the car's steering will be the quickest in its segment, which I take to mean the one that currently includes the BMW M3, Mercedes-AMG C63, and Cadillac ATS-V. Immediacy translates to the braking system, as well. Alfa has come up with a new design that combines the stability control and brake servo into one unit; it's said to be simpler than two parts and also improves brake response. I'm pretty sure Krief even called its design beautiful while it flashed briefly onscreen. Quadrifoglio cars get carbon-ceramic brake discs to further improve performance and reduce weight. I didn't get to sit in the car, or even open the door, but I liked what I saw of the interior. The center console is angled to hem the driver in a little, which works well with the canted, sweeping dash. It kind of reminds me of the look in newer Mazdas – clean and simple with a good balance of organic curves and straight edges.

Alfa Romeo to unveil Tonale at the Geneva Motor Show

Alfa Romeo is bringing a new model to the Geneva Motor Show, and it's likely to be called the Tonale. This is as much as we know so far. The Tonale, the name of which is currently being propped onto the stage in Geneva, is expected to be a small SUV. But the vehicle's basis is being hotly debated right before it's scheduled to be revealed. The compact SUV was also spied on the show floor right now, and the photo leak ran on the "Masera" Facebook page. First seen with its daytime running lights glowing under the wraps, then completely uncovered, the Tonale seems to have a sharp, yet curvy design, with aggressive front detailing. Based on earlier information, we're also expecting the Tonale to be available as a plug-in hybrid. Earlier information called the compact SUV to be based on FCA's Small Wide platform, with Automotive News saying it's likely to be sharing technology with the Jeep Compass, which is expected to be built in Italy in the near future. Later on, a Greek site called AutoBlog.gr (no relation) theorized that the new SUV would be built on the Giorgio platform instead, which would make it more of a true Alfa Romeo and a scaled-down Stelvio instead. As Carscoops says, the Tonale name comes from a mountain pass not quite as tall as the Stelvio Pass. The size and dimensions of the spied Tonale could make it likely to ride on Small Wide, or the long-wheelbase version of the platform, as the Small Wide platform (in several variants) underpins both the Renegade, Compass, and both the Fiat 500X and 500L, just with different lengths. The overhangs, especially the front, are longer than on Jeeps, but for it to run on a cut-down Giorgio might be a stretch. Related Video: