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Alfa Romeo boss targeting Lexus reliability, cheaper future models

J.D. Power's U.S. Initial Quality Study measures an aggregate number of problems suffered by light-duty vehicles during the first 90 days of ownership. In the 2021 survey, the industry average was 162 per 100 vehicles over that first 90 days. Ram topped the charts with the best result, posting 128 problems per 100 vehicles in 90 days. Lexus ranked third, at 144. Out of the top 33 brands measured verifiably according to the methodology — Tesla came with an asterisk — Alfa Romeo finished 29th. In Consumer Reports' 2020 Brand Report Card, Lexus placed fifth out of 32 brands, Alfa Romeo 28th. The Italian carmaker's CEO, Jean-Philippe Imparato, wants to get his brand closer to that Japanese brand. During the first European test drive of the new Tonale crossover, he told Automotive News, "My quality benchmark is Lexus." There's a long way to go, but Imperato believes he knows the route. Doing the same quick work in Italy that Carlos Tavares did with Opel, Imparato — who led Peugeot to being the second-best-selling marque in Europe — has turned Alfa Romeo to profit before the release of the Tonale. He's only been on the job 16 months.  There are customer-facing approaches to improving confidence in the brand. The Tonale sits on the oldest platform in the Stellantis parts bin, the CUSW architecture that rolled out with the Giulietta in 2010, so it stands a better chance of having all of its bugs flushed out by now. The blockchain-enabled telematics recorder keeps what is intended to be a tamper-proof record of the vehicle's use and maintenance, preventing skullduggery about accidents and mileage and sketchy service. Alfa has enough faith in it to offer what's said to be a five-year, 75,000-mile unconditional warranty on the Tonale in Europe. We won't know how the nitty gritty bits hold up until Tonales hit the road, but the goals are admirable.        The reliability push is just one more step in Imparato's re-establishing the market segments, perception, and touchpoints of the Alfa Romeo brand. He told Wheels at the same event, "before we reach for the stars, we must get the basics in order," beginning with "the quality issues," then improving resale values, and then launching more affordable models. The Giulia sedan and Stelvio crossover have been dominated by the Germans they're meant to challenge, and "they are too pricey for Alfisti who would like to trade up from a Giulietta, let alone the MiTo" European subcompact.

2023 Alfa Romeo Tonale aims to be the enthusiast's small SUV

Alfa Romeo's lineup will expand by 50% next year thanks to the 2023 Tonale, its new small SUV engineered to take on the voluminous and still-expanding utility segment beneath the Stelvio and its ilk. This new baby SUV packs a minimum of 256 horsepower and all-wheel drive with an optional, performance-oriented plug-in model available.  It's difficult to talk about the future of the automotive industry without acknowledging the spread of electrification and the rise in vehicular ride heights, and Alfa's checking both boxes with the Tonale. The small SUV will now be the brand's entry-level model. That's right; while you weren't looking, Alfa's lineup shrank to just two vehicles: Giulia and Stelvio. The company will add more electric variants in the coming years, including a BEV before the middle of the decade, so while the Tonale may be the first, it's not going to be the only, and while Alfa is adamant that there's a future for Giulia, we're now nearly a decade removed from the days of Alfa showrooms being populated by little coupes, convertibles, hatchbacks and sedans.  The Tonale shares its underpinnings with just about every other small SUV in the Stellantis portfolio. Its largest cousin sold here in the U.S. is the Jeep Compass. We don't have all the numbers for Tonale just yet, but we suspect the only thing it'll really have in common with Jeep's economical compact will be the length of its wheelbase, which slots it into the same class as the Audi Q3, BMW X1, Mercedes-Benz GLA/GLB and Lexus NX. And there's certainly nothing Compass-like about its exterior, which looks credibly Alfa-like. LED lighting is standard; the fancy wheels on the models shown in these photos are not; you'll need the Veloce trim for those.  Alfa's punching up a bit in the cabin too. A 10.25-inch Uconnect 5 infotainment system is standard (the Stelvio's base screen is just 8.8 inches) and paired to a 12.3-inch digital cluster display skinned to look like a vintage Alfa Romeo instrument panel. The Uconnect system is integrated with Alfa Connected Services to enable over-the-air updates and other personalized functionality. Each Tonale can store five individual driver profiles accessible via a single touch and is compatible with wireless Android Auto and Apple CarPlay. But while Alfa promises the Tonale will feel appropriately luxurious for its price point, this isn't aimed at the crowd that wants a soft, distant experience.

Check out Autoblog Electric — your connection to the EV world

DETROIT — Autoblog today announces the launch of Autoblog Electric, a hub dedicated to electric vehicle news and research.  Powered by Autoblog, Autoblog Electric delivers the latest news from the EV world, shopping tools for owners to research their next electric vehicle and videos of the latest electric models. Autoblog Electric is also home to a Charging Station Finder, which allows users to search for EV chargers in their area by inputting their zip code into a mapping tool. “Autoblog Electric is a natural extension of our coverage at Autoblog as we seek to serve an increasingly electric world,” said Autoblog Editor-in-Chief Greg Migliore. “We aim to be the resource for EV owners and enthusiasts as they research their vehicles and the charging network around them. And of course, Autoblog Electric will obsessively cover the electric auto industry with the latest news from Autoblog.” Autoblog ElectricÂ’s editorial mission is to cover all-electric vehicles, plug-in hybrids, the charging network, sustainability issues, EV industry personalities and battery technology. Looking for some Autoblog Electric Swag? Check out our online shop. Alfa Romeo is the launch sponsor of Autoblog Electric.