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Alfa Romeo scales back electrification offensive as it rethinks turn-around

Alfa Romeo stopped developing a pair of two-door sports cars to focus on high-volume crossovers as part of its ongoing restructuring. The Italian firm has also scaled back its green ambitions, though it hasn't deep-sixed them completely, and a recent report sheds light on what to expect. The Fiat-owned automaker needs to release electrified models to keep up with its German and Japanese rivals, to satisfy demand from buyers, and to remain on the right side of government regulations. While it originally announced plans to electrify six of seven nameplates, its updated product road map outlines two plug-ins out of four models; they're the two we haven't seen yet. With the 4C allegedly out of the picture, and a direct replacement not expected to arrive, the Alfa Romeo range currently consists of the Giulia sedan (pictured), the Stelvio crossover, and a city-friendly, front-wheel drive hatchback named Giulietta sold in Europe, among other global markets. The latter will retire next year as it celebrates its 10th birthday, so the Giulia and the Stelvio will represent the Milan-based brand on their own until they're joined by two crossovers. One is the Tonale, which was previewed by an eponymous concept car at the 2019 Geneva auto show, and leaked online several weeks later. It will take Alfa Romeo into the plug-in hybrid segment for the first time. The other is a yet-unnamed entry-level soft-roader which will offer an electric powertrain. Both will also come with non-electrified drivetrains. The Giulia and the Stelvio are no longer in line to receive hybrid technology, interestingly. Alfa Romeo has a proven history of changing its product plan on a regular basis, so seeing a plug-in hybrid variant of either nameplate is not entirely out of the question. Fiat-Chrysler Automobiles (FCA) boss Mike Manley hinted the rear-wheel drive Giorgio platform on which both cars are built was recently updated to accommodate an array of tech features, including alternative powertrains. "We have changed the suspension. We have updated all of the electrical architecture in that so that it can take the next-generation infotainment as well as very, very advanced high-tech features," he explained, according to Automotive News. He didn't go into more specific details, but the publication believes the updated platform could also find its way into the research and development department of sister company Maserati, which is also planning a major range extension during the 2020s.

Alfa Romeo will be expanding its lineup beyond the Tonale

Last night, speaking with the press, Senior Vice President and Head of Alfa Romeo North America Larry Dominique gave us an idea of the Alfa lineup in the near future. The brand will be expanding its offerings, but not by too much. Alfa will eventually have five key models. It will have two offerings in the C-segment (Tonale-size), two offerings in the D-Segment (Giulia/Stelvio-size) and one in the E-segment (larger than Giulia/Stelvio). And as implied by our size clarification, we already know what most of those are, with the Tonale taking the C-segment SUV slot, and the Giulia and Stelvio for the D-segment. Dominique said the second C-segment vehicle would be something more car-like than the Tonale, though he wouldn't commit to saying it would specifically be a sedan. So it's possible it could be some kind of hatchback or maybe a coupe-like SUV. He was more vague about the E-segment vehicle. Considering the car market, some kind of SUV would seem most likely. As previously reported, this E-segment machine will arrive in 2027 with a wide range of electric powertrains from 300 to 1,000 horsepower. All of these new models will be fully electric. That includes the next-generation Giulia and Stelvio. The Tonale won't be going completely electric just yet, but it seems reasonable to assume a new generation model will be. Dominique noted that the Tonale, which is only offered with a plug-in hybrid in the U.S., is a good way to start introducing both dealers and customers to the idea of electrified Alfas. Apparently these five segments are the limit for Alfa for the time being. Dominique said that those models will cover more than 80% of premium buyers, and Alfa is trying to be "efficient" with how it covers the market. So don't expect the myriad bodystyles and niches from German brands such as BMW and Mercedes. There is one possible exception: a sports car. Dominique said that they're always interested in a sports car or halo product. He wouldn't commit in any way to such a product, though. With that being said, there's already been one teaser for something that might be just such a special sports car, maybe called 6C, a few weeks ago. We doubt that Alfa will launch a sports car that will stick around like the 4C, it will probably just be limited production cars that can be sold out quickly. Related video: A Night With Giulia

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.