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Alfa Romeo 4C Spider lives to see 2020 and gets an Italia special edition

Alfa Romeo is launching a limited run of special-edition 4C Spider sports cars for the U.S. Called the 4C Spider Italia, only 15 of these cars will be built. Before you get up in arms about how exclusive and impossible to find this will be, consider Alfa 4C sales numbers. All of seven were sold in January, and 2018 saw 238 cars find owners. So, perhaps the limited numbers aren't that limiting. The 4C Spider Italia is essentially a $5,000 appearance package. It takes the standard 4C Spider (the coupe was discontinued in the U.S. last year) and then covers it in an exclusive blue paint called Misano Blue Metallic. Then, the front air intake and rear diffuser are finished in piano black. You also get a "4C Spider Italia" sticker for the side of the car that looks properly Italian. On the inside, there's an aluminum dashboard insert designating this car as the special edition model, and the center console has a plate with the exact number it is in the 15-car run. And that's it. Our brains most recently associate the "Italia" designation with Ferrari, but this package does nothing to bring it closer to the incredible 458's performance. You'll get the same 237 horsepower and 258 pound-feet of torque from the little turbocharged four-banger. Perhaps the best news out of this special edition car is that it's a 2020 model year. Alfa announced this car and confirmed the 4C Spider will continue at least through 2020. Even with the only option being a dual-clutch automatic transmission, the 4C is one of the most barebones, pure driving experiences you can get in a new car today. Its continued existence is only a good thing for us sports car enthusiasts. With the $5,000 tacked on to the base price, a 4C Spider Italia will run you $73,495, including destination charges. Alfa says orders for the special edition car will open up in the second quarter of 2019. Related video:

Standard Alfa Romeo Giulia still looks beautiful in Geneva

No matter how many times we see the Alfa Romeo Giulia, it continues to be a beautiful sports sedan. The top-spec Quadrifoglio is a fantastic looking four-door, but even the base model and Super trim on display in Geneva retain the model's attractive looks. The standard versions lose the big vents and more aggressive look from the Quadrifoglio, but their simplified shape is still gorgeous. Alfa packs the cars with tech, too. At least in Europe, base models get standard forward collision warning, autonomous emergency braking, lane departure warning, and a 6.5-inch infotainment system. The Super adds leather and 17-inch wheels, and an optional Sport Pack includes Xenon headlights a sport steering wheel, and aluminum trim on the dashboard, center console, and door panels. Finally, the Quadrifoglio aims for performance with carbon fiber parts on the roof, hood, and front splitter, and the options include carbon-ceramic brake discs, and carbon fiber seats. In Europe, customers will have the option of a 2.2-liter diesel with 150 or 180 horsepower, a 2.0-liter turbocharged gasoline engine with 200 hp, and the fire-breathing 510-hp 2.9-liter twin-turbo V6, which is exclusive to the Quadrifoglio. We don't get the oil-burner in this country, but Alfa says the North American version of the 2.0-liter has 276 hp. The Quadrifoglio makes 505 hp here. According to Alfa's latest product plan, the Giulia should arrive at dealers in the US sometime in 2016, possibly late in the second quarter. Prices for the full range still aren't official, but the Quadrifoglio would reportedly sell for around $70,000. Related Video: New Alfa Romeo Giulia • The new Alfa Romeo Giulia , making its debut at the Geneva International Motor Show, will be available in three trim levels (Giulia, Super and Quadrifoglio) and six new engine versions:150 and 180 HP 2.2-litre diesel with 6 speed manual or 8 speed automatic transmission, the 200 HP 2.0-litre petrol engine with 8 speed transmission and 510 HP 2.9-litre V6 BiTurbo petrol engine with 6 speed transmission. • From April 15th it will be possible to order the new Giulia progressively in all markets throughout the EMEA area. • The supreme expression of the meccanica delle emozioni (mechanics of emotion), the new Giulia offers distinctive Italian style and optimal weight distribution across the two axles, the new sophisticated Alfa™Link suspension system (Alfa Romeo patent) and the most direct steering in the market segment.

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li