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Marchionne threatens to move Alfa production out of Italy

Fiat CEO Sergio Marchionne was unsurprisingly frank when asked by reporters about potential investments in Italian manufacturing for Alfa Romeo and Maserati, giving the Italian government the ultimatum, "Italy should decide if they want [Alfa Romeo's relaunch] to happen here or not as Fiat and Chrysler have several alternatives." Them's fightin' words.
Fiat's issue with the government stems directly from its courtroom clashes with the Fiom labor union. The two are currently embroiled in proceedings over longer shifts and shorter breaks, as Fiom has so far refused to sign a new contract citing revised labor laws that it says are anti-union.
According to Bloomberg, Fiat will be spending over $2.5 billion on development of eight new Alfas and six new Maseratis, in a bid to wrest some of the luxury pie away from BMW, Mercedes-Benz and Audi. But that's only going to happen if the government is willing to play ball and make life easier on Fiat.

2017 Alfa Romeo Giulia Ti

It is the cover car of the moment for enthusiast publications across the country. And the introduction of the 2017 Alfa Romeo Giulia Quadrifoglio deserves the notice. With it Fiat Chrysler Automobiles marks the real return of Alfa Romeo sales and service to the North American market. Alfa's two-seater – the 4C – preceded it, but the target market for those coupes and roadsters could be fitted into a commuter jet. The new Giulia is aimed at the midsize sport sedan audience currently occupied by the BMW 3 Series, Mercedes-Benz C-Class, and Audi A4. The sales potential is huge and historically underserved by Italian brands. While the Giulia Quadrifoglio, with its 505 horsepower and track-ready suspension gets the ink, we think it's the more pedestrian Giulia sedan that's deserving your attention. And by pedestrian we don't mean prosaic; the Giulia is an exciting sedan built atop a competent platform and propelled by a responsive turbocharged drivetrain. With a base price in real-wheel-drive form (all-wheel drive is optional) of under $40,000, the Giulia is accessible in a way the $72,000 Quadrifoglio is not. On Alfa's Build Your Own site we studied the options, selecting an upgrade with Alfa's Giulia Ti. It constitutes a $2,000-bump over the Giulia's $38,000 base, and gives you 18-inch alloy wheels (vs. the 17-inchers on the standard Giulia). The Ti also provides dark gray oak interior accents and the availability of both Sport and Lusso (luxury) appearance packages. Other adds included the Vesuvio Gray exterior ($600), additional leather interior trim ($995), the Ti Performance package ($1,200) and the Ti 18-inch Sport Package ($1,750). The Sport package adds more aggressive alloy wheels, paddle shifters, and aluminum pedals, while Performance supplied the active suspension and limited slip differential. The end result is a net price of $45,535 including applied offers. We think we'd lease it. In talking with an Alfa dealer in suburban Washington, an advertised lease special on a $44,000-Giulia resulted in 39 payments at just over $500 per month, with roughly $7,500 out of pocket and a residual value of $21,239. At the end of that 39 months you have the option of returning the car to FCA or buying it for the residual. We think the Giulia, with an MSRP of between $40,000 and $50,000, is a screaming deal. And to buy your own 'used' car at the end of three years for $21,000? That's a crazy good deal. Related Video:

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt