1979 Alfa Romeo Spider on 2040-cars

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Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

1932 Alfa Romeo 8C 2300 Spider wins top prize at Villa d'Este

Every year, a selection of the most beautiful automobiles ever made travel to the shores of Lake Como in Italy, for the Concorso d'Eleganza Villa d'Este. Only one of them can be named the belle of the ball, however, and this year, top honors went to a classic 1930s-era Alfa Romeo. The 1932 Alfa Romeo 8C 2300 Spider owned by American collector David Sydorick won the Best in Show award. The deep red roadster is entered the circle of finalists after winning the B class for "Pre-war sports cars which defied the Great Depression." The classic Alfa features coachwork by Zagato. The coachbuilder notes that another one of its creations – a 1956 Maserati A6G/54 also owned by an American collector – won the post-war class. The modern Maserati-powered Mostro, which Zagato revealed at the concours and delivered to its first customer, did not win the Concepts and Prototypes class. (But we've included an updated image gallery below just the same). That award went to the Bentley EXP 10 Speed 6. The people's choice Coppa d'Oro was awarded to the 1950 Ferrari 166 MM Barchetta by Touring, while a 1973 Munch-4 TTS-E won the motorcycle category. Related Video: Concorso d'Eleganza Villa d'Este 2015: Winners dazzle at the time-honoured Classic Weekend on Lake Como Munich/Cernobbio. An impressive parade of all the cars and motorcycles entered in competition and the announcement of this year's prize winners provided a dazzling Classic Weekend on the banks of Lake Como with a fitting climax late on Sunday afternoon in front of thousands of spectators. The Concorso d'Eleganza Villa d'Este had once again underlined its stand-out status on the exclusive event calendar for historic cars and motorcycles. All eyes were trained on the line-up of precious classic machines and striking concept cars over the two days of the Concorso. Under a pleasantly warm sun, the event's "Seventies Style – the Jet Set is back" banner spanned a host of special exhibitions and highlight features, creating a fitting stage for a weekend that will live long in the memory. As ever, the best was left until last. The jury of experts provided the event with its crowning moment as the Trofeo BMW Group for "Best of Show" was awarded to an Alfa Romeo 8C 2300 Spider from 1932. The Coppa d'Oro Villa d'Este prize decided by public referendum was won by a Ferrari 166M Barchetta from 1950.

Alfa Romeo turns it up to 11 with Harrison guitars and Marshall amps

To American enthusiasts, nothing might say rock n' roll quite like a classic muscle car. But that doesn't preclude the Europeans from trying. Volkswagen has partnered with Fender for its premium audio systems, and now Alfa Romeo is teaming up with some rocking powerhouses as well. The Italian automaker is collaborating with Harrison Custom Guitar Works to create the limited-edition axe you see here. The electric guitar is designed around Alfa's iconic grille and uses automotive materials like aluminum and carbon fiber as well as traditional guitar woods like poplar, maple, ebony and Korina. The cross-bars, pickups, tail piece and bridge are CNC-machined from aluminum billet. Only 11 examples will be made, each taking eight months to construct, and priced at GBP4,000 (about $6,800 at current exchange rates). At the same time Alfa has also created a one-off MiTo concept car together with Marshall Amplification. The hatchback packs a custom Marshall JVM 50-watt amp and a pair of 12-inch 75-watt speakers, but has also been decked out with gold-mesh trim on the grille, head- and taillight surrounds, side mirrors, door handles and lower bumper – just like a Marshall stack – while the interior has been worked over with Marshall treadplates, white piping and gold trim. The shift knob has even been replaced by a Shure SH55 microphone. Though the collaborations look like something straight out of This Is Spinal Tap (with a touch of The Graduate thrown in for good measure), they'll both be showcased at a special screening in London of another rock documentary: Sound City, directed by Foo Fighters frontman (and former Nirvana drummer) Dave Grohl. You can, however, check them out in the pair of image galleries and the press releases below. CRAFTED FOR PERFORMANCE: HARRISON CUSTOM GUITAR WORKS UNVEILS ULTRA-EXCLUSIVE ALFA ROMEO-INSPIRED GUITAR - Harrison Custom Guitar Works create the 'Alfa Romeo' – an ultra-limited edition Alfa Romeo-inspired guitar - The 'Alfa Romeo' integrates traditional craftsmanship with performance materials such as carbon fibre and aluminium - Hand-built to order for GBP4,000 with each guitar taking eight months to create Harrison Custom Guitar Works based in Yorkshire (UK) has created an ultra-exclusive electric guitar inspired by Alfa Romeo's design and heritage. The 'Alfa Romeo', is a completely custom-made design that draws inspiration from the style, materials and technology of the Italian brand's road cars.