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The troubled Alfa Romeo Giulia needs serious help [UPDATE]

UPDATE: An Alfa Romeo US spokesman responded to this article with the following statement: The safety concerns expressed in the story are false. The all-new 2017 Alfa Romeo Giulia is designed and engineered to meet or exceed all federal safety regulations. The Alfa Romeo Giulia will begin production for the North American market in the late second-quarter of this year. Alfa Romeo will have a full product portfolio of premium vehicles that includes plans for (8) all-new Alfa Romeo vehicles by 2020. The product launches are prioritized by segment volumes starting this year with the Alfa Romeo Giulia production for North America starting in late Q2, followed by the Midsize-UV – the 2nd largest premium segment in North America. Even on the day you dragged them kicking and screaming and gesticulating wildly to a table full of concrete evidence, Alfa Romeo executives will never admit the Giulia program is going through a tough patch. But it is. Reports say the Giulia, on the eve of production, didn't just fail one internal crash test, but failed the front, side and rear impact tests. Alfa denies it. Automotive News published a report last week saying two suppliers had insisted the Giulia, on the eve of production, didn't just fail one internal crash test, but failed the front-, side-, and rear-impact tests. A third supplier source told us the same thing. Alfa is denying it. It was due on sale in Europe late last year and was supposed to be here in the next month or two. But it wasn't, and it won't. It was to be headlined by a twin-turbo V6 that reportedly howled its way around the Nurburgring 14 seconds faster than the BMW M3 could manage. That second part is only true if you believe it's fair to compare a full lap in a standard BMW M3 with a favorable accumulation of sector times to a development prototype Giulia with 220 pounds stripped out of it and rolling on hand-cut racing slicks. No, me neither. A Promising Start The Giulia's all-new architecture was developed in just two years by a skunkworks of young engineers headed by Fiat's engineering prince, Philippe Krief, and (bafflingly) sited inside Maserati's headquarters complex in Modena, about three hours from Alfa Romeo's own Turin HQ.

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

Alfa Romeo Giulia sedan debuts with 510 hp, killer curves [w/video]

After a very blurry, accidental photo debut just yesterday, Alfa Romeo let loose the first official images and information about the upcoming Giulia. And she's a looker. We've got a man on the ground in Milan for the reveal who'll be bringing us more about the Giulia later on, but in the meantime let's take a look at the facts. Alfa's rakish new sedan certainly offers enough performance to justify the fast-standing-still styling. The Giulia seen here is the top-of-the-line Quadrifoglio edition, which has a turbocharged V6 that produces 510 horsepower (likely a metric figure, so it might be rated 503 here) and is good for a trip to 62 miles per hour in just 3.9 seconds. The car will also come in lower-power specs, likely using variations of a turbocharged four-cylinder. That quick acceleration is at least partially down to a very impressive curb weight. Alfa hasn't given us an official figure, per se, but does mention that the Giulia has a weight-to-power ratio "lower than 3kg/hp." Doing the math, that would put the sedan under 3,400 pounds, which is impressive. For reference, a BMW M3 sedan makes 425 hp and weighs in at around 3,600 pounds, while a 464-hp Cadillac ATS-V weighs about 100 pounds more. We know from Alfa's US-spec 4C that the sedan might gain a bit of heft in its cross-Atlantic translation, but if it's even in that ballpark, we'll be excited. Handling should be excellent, too, at least as far as we can tell from the case made on paper. The company boasts a 50/50 front/rear weight distribution, with a multi-link rear suspension and double wishbones up front. We're also promised "rapid, accurate steering" which, again, is borne out by the 4C. The Giulia Quadrifoglio features a torque-vectoring rear differential, an active front splitter to improve aerodynamics at high speeds, and a computer system called Chassis Domain Control to keep the various subsystems balanced. Touted as a competitor to the BMW 3 Series (an M3 competitor in this spec), the Giulia will be available as a rear-wheel-drive vehicle as standard, of course. But an optional all-wheel-drive setup is also in the cards. You'll have to decide for yourself if the flowing, long-hood-short-deck styling works, but we think it's excellent (at least based on the first few images). Find a bit more detail about the upcoming Giulia in the press release below, and expect more from Milan shortly.