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Notes from the 2016 Alfa Romeo Giulia reveal in Milan [w/video]

It's an interesting time for Alfa Romeo. Wednesday marked the brand's 105th birthday, but also a rebirth of sorts. The new Giulia is the first of several new vehicles to come out of the Project Giorgio skunkworks that has been quietly working to reimagine the brand. Fiat Chrysler is banking on these cars to finally turn Alfa around. Before the Giulia was rolled out, Alfa Romeo CEO Harald Wester acknowledged that the brand has had its share of missteps in the past. He then called out today's sporty offerings for having evolved into near-perfect but boring, commoditized cars across the industry. They have no soul, he said, nothing to differentiate one from the next. While I'd argue that each brand in the performance space still has something to differentiate itself from the others, anything that can be done to restore some of the man-machine connection lost to electronics and added weight can only be seen as a good thing. I like what I'm hearing from Alfa so far; below are some notes gleaned from the unveil event that make me think this reawakening might just work. The head of the skunkworks is Philippe Krief, a former Ferrari engineer. This is certainly a good sign for the car's dynamics and powertrain. Krief was quick to note that the Giulia uses "real" torque vectoring, not a brake-based solution like some others use. The rear differential uses a pair of clutches to apportion torque side to side. Alfa claims the car's steering will be the quickest in its segment, which I take to mean the one that currently includes the BMW M3, Mercedes-AMG C63, and Cadillac ATS-V. Immediacy translates to the braking system, as well. Alfa has come up with a new design that combines the stability control and brake servo into one unit; it's said to be simpler than two parts and also improves brake response. I'm pretty sure Krief even called its design beautiful while it flashed briefly onscreen. Quadrifoglio cars get carbon-ceramic brake discs to further improve performance and reduce weight. I didn't get to sit in the car, or even open the door, but I liked what I saw of the interior. The center console is angled to hem the driver in a little, which works well with the canted, sweeping dash. It kind of reminds me of the look in newer Mazdas – clean and simple with a good balance of organic curves and straight edges.

2024 Alfa Romeo Giulia and 2024 Stelvio will be $1,800 less expensive

A month after Alfa Romeo revealed the 2024 Giulia and Stelvio for our market, both are less expensive than at launch. All Giulia and Stelvio trims bar the Quadrifoglio have had their MSRPs cut by $1,800. The discount appears to be another move by Stellantis brands here to reposition themselves to achieve the kinds of success that has eluded them so far. Cars Direct picked up on the price cuts in Alfa Romeo order guides. When it asked the automaker what gives, an Alfa Romeo spokesperson replied, "The reduction in pricing is a lifecycle direction for Stelvio and Giulia to enhance market competitiveness." Read: We want to give German Three shoppers more reason to give us a better look. The coming model year of the sedan and SUV isn't on the Alfa Romeo site yet. Cars Direct says the entry-level Giulia Sprint will start at $44,075 after the $1,595 destination fee, the Stelvio Sprint will start at $46,370. The sedan hides a turbocharged 2.0-liter four-cylinder engine up front making 280 horsepower and 306 pound-feet of torque, all of that sent to the rear axle. Zero to 60 miles per hour takes 5.5 seconds, fuel economy comes in at 24 miles per gallon in the city, 33 mpg highway, 27 mpg combined, and Alfa provides a four-year/50,000-mile basic warranty. The BMW 330i is also powered by a turbocharged 2.0-liter four-cylinder, this one making 255 hp and 295 lb-ft. The stoplight dash takes 5.6 seconds, fuel economy is rated at 25 city, 34 highway, and 29 combined. Thanks to pruning the price, the 2024 Giulia starts off $720 less expensive than the 2023 330i that opens the bidding at $44,795 after the $995 destination fee. The problem is that once you start comparing like-for-like, it's not clear where you'll end up. For instance, the Giulia comes on 17-inch wheels, the BMW on 18-inch wheels. According to the configurator for the 2023 Giulia, upgrading to 18-inch wheels costs $1,725. The Giulia comes with black leather seats, the only alternate interior option a set of red leather seats for an additional $2,000. The BMW comes with Sensatec seats, but buyers have five choices in leather seat colors, four with contrasting stitching, each of which adds $1,500. Point being, if you upgraded the Alfa Romeo to 18-inch wheels and upgraded the BMW to leather, the sedans are only $495 apart.

Sergio Marchionne wants Alfa Romeo back in F1

It's been decades since Alfa Romeo has competed in Formula One. But if Sergio Marchionne gets his way, it could make a comeback soon. Now we know what you might be thinking: Alfa Romeo and Ferrari are both part of the same Fiat Chrysler Automobiles group, so why would Marchionne want two brands competing against each other in such a costly racing series? Because technically speaking, Ferrari is no longer part of FCA, that's why. They share mostly the same owners and are run by the same person (Marchionne), but the Prancing Horse marque recently split off from its former parent company and floated its own shares on the stock market. That makes it a separate entity, and also means that FCA no longer has a direct link to F1. But its chief executive clearly thinks the investment is worthwhile. Marchionne has been known to state grandiose plans, but he's also been known to carry through on many of them. So the next question is, if the plan goes through, just how Alfa Romeo might participate in F1? Some automakers (like Mercedes) field their own teams, others (like Honda) compete as engine suppliers, and still others (like Infiniti) as branding partners. Alfa could go either route, but Marchionne told Italy's La Gazzetta dello Sport that "Alfa Romeo is able to make itself a chassis, and it is able to make engines." Of course, that doesn't mean that it necessarily will. It could outsource a chassis from a constructor like Dallara, which is located near the same Varano circuit that Alfa uses regularly. It could also source an engine from its former sister company: Marchionne floated the possibility of starting a separate engine program in Maranello for Red Bull when it was hunting for a new engine partner, and could ostensibly do the same for Alfa Romeo. "In order to re-establish itself as a sport brand, Alfa Romeo can and must consider the possibility of return to race in Formula 1," said Marchionne. "How? Probably in a collaboration with Ferrari." Alfa Romeo first competed in F1 in the early 1950s, winning the world championship two years running in 1950 with Giuseppe Farina (scion of Pininfarina) and 1951 with Juan Manuel Fangio. It then dropped out, only to resurface as a full constructor team between 1979 and 1985, with limited results. It also supplied engines to an array of teams in the 1960s, '70s, and '80s.