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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

2018 Alfa Romeo Stelvio is like a taller, more practical Giulia

With the Giulia on its way to dealers in the coming months, Alfa Romeo's third current model for the US market is close behind. The 2018 Stelvio will give the company an offering in the ever-popular crossover SUV segment, and should bring Alfa's signature style and driving dynamics to the party. On paper, the Stelvio seems capable of delivering on classic Alfa fun. For starters it shares engines with the Giulia sedan, starting with a turbocharged 2.0-liter four-cylinder in the standard Stelvio and Stelvio Ti models making 280 horsepower and 306 lb-ft of torque. Alfa will offer a Quadrifoglio model as well, which has the same twin-turbocharged 2.9-liter V6 as the Giulia Quadrifoglio that pumps out 505 horsepower and 443 lb-ft of torque. The company claims that the Stelvio Quadrifoglio will get to 60 mph in 3.9 seconds, just a tenth behind the Giulia. View 11 Photos Regardless of trim level, every Stelvio sends power through an 8-speed automatic transmission connected to Alfa's Q4 all-wheel-drive system. A mechanical limited-slip rear differential is available, and the Quadrifoglio adds a torque-vectoring rear differential. The drivetrain propels an aluminum-intensive chassis. The doors, fenders, front and rear frame assemblies, and various suspension components are all made of the lightweight metal, contributing to a near 50/50 weight distribution front and rear. Suspension is independent all the way around, and the Quadrifoglio gets a sportier, adaptive version. Styling-wise, the Stelvio also lives up to the Giulia. In fact, it looks more or less like a tall Giulia wagon. The front fascia is roughly the same, just with a taller center grille and slightly more swept back lower sides. The slope of the nose is much less raked, too. The character lines along the flanks and even the rear bumper are all very similar to the Giulia Quadrifoglio. The one part that isn't as successful, though, is the tail end. It appears Alfa tried to give the Stelvio a gently sloping hatch, but the result is a bulbous backside with lot of sheet metal. Inside, the Stelvio again echoes its sedan sibling, though in this case the top of the dash peaks above the center screen and slopes down to the right vent. In the Giulia, the top of the dash drops down immediately from the gauge cluster, and only rises again at the right vent. Speaking of gauges, the Stelvio features a 7-inch screen nestled between the tach and speedometer, the latter reading up to 200 mph in the Quadrifoglio.

Touring dresses its Alfa Disco Volante in green and gold for Geneva [w/poll]

If you watched the latest episode of Top Gear, you'll have seen Jeremy Clarkson driving a red version of Touring's Disco Volante around Italy, then showing off a silver-finished one in the studio back in the UK. But when the doors open at the Palexo for the 2014 Geneva Motor Show this week, Carrozzeria Touring Superleggera will have another version to show off. Pictured here, this version of the Disco Volante has been done up in dark green with gold accents for a treatment that looks decidedly less Italian and more British – something Colin Chapman (not to mention Green Bay football fans) would appreciate. We're not sure it's our favorite treatment of one of the most stylish cars money can buy (particularly with the rosso corsa grille and tailpipe inserts), but then we're not the one buying it. This example was likely produced for a specific customer. The Disco Volante, for those unacquainted, is essentially an Alfa Romeo 8C Competizione – already a looker in our books – that's been rebodied by reborn Milanese coachbuilder Touring. The carrozzeria was established back in 1926, went under in 1966 and was reborn in 2006, adopting the Superleggera moniker that its forebear coined when pioneering lightweight monocoque construction techniques. Since its revival it has worked its magic on Maseratis, Bentleys, Gumperts and more. The Disco Volante is made to order at what you can bet is a not unsubstantial price. Featured Gallery Alfa Romeo Disco Volante by Carrozzeria Touring Superleggera in green & gold View 38 Photos News Source: Carrozzeria Touring Superleggera Design/Style Geneva Motor Show Alfa Romeo Coupe Performance 2014 Geneva Motor Show touring alfa romeo 8c competizione carrozzeria touring superleggera