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Aston Martin applies to trademark 'Vanguard' name

Aston Martin hit up three trademark registration offices in an effort to reserve the name "Vanguard." The automaker from Gaydon sent two requests to the European Union Intellectual Property, one to the Japan Patent Office, and one to the U.S. Patent and Trademark Office on March 22. CarBuzz discovered the filings and suspects the name could be applied to the carmaker's first battery-electric vehicle. We've no idea if that's correct, but it sounds like a fine guess. Two years ago, then-Aston Martin CEO Tobias Moers told Motor Trend the automaker would overhaul its conventional lineup in 2023, launch the luxury automaker's first EVs in 2026, and convert half the lineup to electric cars by 2030. Other reports from last year indicated the brand would offer an electrified version of every model in the range by that year, and launch an EV in 2025. The new Vanquish is expected to arrive in 2025 with a hybrid powertrain, and there were suspicions awhile back that it would offer an electric option. The questions are, is the Vanguard the name for the rumored electric Vanquish? And if Vanguard ends up being used anywhere, and that use is on an EV concept or production car, has the timetable for that car's appearance changed? Filing a trademark often happens in the final year or two before debut. Aston Martin just applied for the DB12 name; we expect that car on the market in less than a year. A similar span separated the Valkyrie, 2001 Vanquish, DBS trademarks from their launches. On the other hand, the Cygnet got trademarked here two years before its launch, the DBX, five. Our guess is that we'll see the EV before the timeline we might have expected in 2021. This is the brand's 110th anniversary year, after all. Between that, the raft of new product on the way, and a stunning start to the Formula 1 season, why not take advantage of the momentum. Company boss Lawrence Stroll might also want to show investors — both those who could inject more money and those who might be trying buy a large share — that the company is ready to ride the alternative energy tide the appropriate way this time, as opposed to its last electric effort, the Aston Martin Rapide E. The electrification is anticipated to commence this year with the arrival of the V8-powered plug-in hybrid powertrain in the Valhalla, and could be bolstered by a mild hybrid system in the updated DB11 thought to be renamed DB12.

Alfa Romeo is bringing something deliciously loud to Geneva

Alfa Romeo will risk running afoul of Switzerland's engine noise regulations by bringing something deliciously loud to the 2020 Geneva Motor Show. The preview video it posted on Twitter asks more questions than it answers. The seven-second flick announces that Alfa Romeo, one of Italy's oldest automakers, is about to make "a momentous comeback." It displays the company's logo, notes the location of its booth in the Palexpo convention center, and ends on the sound of what we're pretty sure is a V6 engine exploring the upper echelons of its rev range. There's no mention of which car the six-cylinder is in, let alone whether it's new or updated. sound on See you at #GIMSSWISS. #AlfaRomeo pic.twitter.com/yIUPYEiTkj — Alfa_Romeo (@alfa_romeo) February 22, 2020 This is where facts end and speculation begins. Alfa planned to expand its range with a two-door version of the Giulia that would have resurrected the GTV name and a flagship sports car tentatively called 8C, but both models were allegedly canceled in 2019. The 4C is nearing the end of life cycle, so the odds of seeing a new variant of it are low. Besides, its engine bay is far too small to house a six-cylinder engine like the Giulia's 2.9-liter unit. Before the teaser video emerged, we expected Alfa's next new model would be the production version of the Tonale concept unveiled at the 2019 edition of the Geneva show. The crossover is well on its way to production, and its front end has changed quite a bit in the past 12 months, but we don't think it will reach showrooms with a race car-like exhaust note; electrified technology will likely make it one of the quieter members of the Alfa lineup. This leaves us with two credible possibilities. First, rumors of a more powerful Giulia positioned above the Quadrifoglio model have floated around the internet for years and they plainly refuse to die. It would likely wear the heritage-packed GTA nameplate and arrive as a more track-oriented sedan in the vein of Mercedes-AMG's Black Series cars. If that's the case, expect copious carbon fiber, a stripped-out interior, and a full body kit. Second, Alfa could simply kick off its 110th birthday celebrations in Geneva by showing a concept built to mark the occasion. We'll know for sure when the show opens its doors to the press on March 3. Related Video:     Geneva Motor Show Alfa Romeo Luxury Performance

Alfa Romeo celebrates Quadrifoglio's 100th anniversary

This year, Alfa Romeo celebrates the 100th anniversary of the Quadrifoglio becoming part of Alfa Romeo lore. In 1923, team racing driver and eternal second-place finisher Ugo Sivocci painted a four-leaf clover inside a white square on his RL "Corsa" single-seater developed to win the Targa Florio. Sivocci won the race, giving Alfa Romeo its first international victory. A few months later, Sivocci went to Monza to test the P1 for the Grand Prix of Europe. He hadn't painted a four-leaf clover on the #17 P1 he drove, and he died during practice. True, correlation is not causation, but it's hard to find a more superstitious bunch than racing teams drivers. The Italians retired #17 from racing vehicles, and from 1924 every Alfa Romeo featured a Quadrifoglio on the bodywork inside of a triangle instead of a square. The missing point represented the loss of Sivocci. Since then, those green leaves have identified Alfas among the sea of other red Italian single seaters from competitors like Ferrari and Maserati. Of course, sometimes the cars didn't need such help, the lines on models like the TZ and P33 iconic enough to forgo further distinction. The Milanese added Quadrifoglio versions of production cars in the 1960s, but didn't make it part of official production names until the 1980s. Following that, the branding expanded into two clovers, a Quadrifoglio Oro (gold) denoting luxury versions, a Quadrifoglio Verde for sporty variants. Then came even wider use as the single letter "Q" for features like the Q2 locking differential and Q4 all-wheel drive. Centro Stile Alfa Romeo tweaked the logo, the graphic to appear at brand events that will kick off on the official centenary June 25. That's been dubbed "Quadrifoglio Day," host to a "Backstage" conference and parade open to all of Alfa Romeo clubs.    This year is also the 60th anniversary of Alfa Romeo's Autodelta racing division. Equivalent to an AMG or M division for the Italians, predating both German versions, the famous Alfa Romeo racing cars like the 1965 Giulia Sprint GTA and the 1975 33 TT 12 sports car racer emerged from the Autodelta workshops. These celebrations will come first, on March 5, punctuated by a conference at the Alfa Romeo Museum in Arese, Milan. Related video: