1972 Alfa Spider With Parish Plastics Hard Top on 2040-cars

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Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

Cold start comparison: 2020 Alfa Romeo Giulia Quadrifoglio vs. 2013 Dodge Challenger SRT8

The 2020 Alfa Romeo Giulia Quadrifoglio is a five-seat, compact luxury sport sedan packing 505 horsepower thanks to a 2.9-liter twin-turbocharged V6. My personal 2013 Dodge Challenger SRT8 392 is ... well ... not. It's a full-sized muscle coupe whose iron-block 6.4-liter V8 makes 470 hp in the very traditional way: it's freakin' huge, like everything else about the car.  On paper, these two have nothing in common beyond the fact that they were built by the same multi-national manufacturing entity.  But if paper were the be-all and end-all of automotive rankings, everybody would buy the same car. And we don't, especially as enthusiasts. Whether it's looks or tuning or vague "intangibles" or something as simple as the way a car sounds, we often put a priority on the things that trigger our emotions rather than setting out to simply buy whatever the "best" car is at that particular moment.  So, what do these two have in common? They both sound really, really good. Like looks, sounds are subjective. While a rubric most assuredly exists in the world of marketing (attraction is as much a science as any other human response), we have no way of objectively scoring the beauty of either of these cars, and the same applies to the qualities of the sound waves being emitted through their tail pipes.  But we can measure how loud they are. In fact, there's even an app for that. Dozens, as it turns out. So, I picked one at random that recorded peak loudness levels, and set off to conduct an entirely pointless and only vaguely scientific experiment with the two cars that happened to be in my garage at the same time.  For the test, I opened up a window and cracked the garage door (so as not to inflict carbon monoxide poisoning upon myself in the name of discovery), and then placed my phone on a tripod behind the center of each car's trunk lid. I fired each one up and let the app do the rest. I then placed my GoPro on top of the trunk for each test so that I could review the video afterward for any anomalies.  I started with the Challenger. The 6.4-liter Hemi under the hood of this big coupe is essentially the same lump found under the hood of quite a few Ram pickups, and it has the accessories to prove it. Its starter is loud and distinctive. Almost as loud, it turns out, as the exhaust itself. As its loud pew-pew faded behind the V8's barking cold start, we recorded a peak of 83.7 decibels. In the app's judgment, that's roughly the equivalent of a busy street.

Alfa Romeo pops the top on 4C Spider in Geneva [w/video]

Alfa Romeo has made all manner of vehicles over the years: hatchbacks, sedans, wagons, coupes... there's even been talk of a crossover. But it could be argued that the quintessential Alfa Romeo is a roadster. While the future of the program with Mazda remains in doubt, Alfa has arrived in Geneva this year with a Spider version of the nimble little 4C. As anticipated, the 4C Spider chops the roof off the coupe and replaces it with rollover bars, spoilers and windshield frame all made of carbon-fiber and a lightweight canvas top. As a result, the 4C Spider is said to weight just 132 pounds more than the existing fixed-roof version. The low-density Sheet Moulding Compound bodywork has been rebuilt around the rear deck to replace the back, and carbon fiber is visible throughout the open cockpit. The 1.75-liter turbo 4-cylinder and 6-speed dual-clutch transmission carry over unchanged, as do the performance stats: 0-62 in 4.5 seconds and a top speed "in excess of 155 mph." The 40/60 front/rear weight distribution is also quoted as unchanged from the coupe, maintaining the 4C's handling balance. The 4C Spider also gets more conventional (read: attractive) headlights, and a central exhaust system made by Akrapovic (of motorbike fame) from aluminum and titanium. Though billed as a Design Preview, the 4C Spider is set to go into production early next year. All we're waiting for now is for Alfa Romeo to finally bring this – and the rest of its lineup – to North America. ALFA ROMEO 4C SPIDER DESIGN PREVIEW DEBUTS AT 2014 GENEVA MOTOR SHOW - Alfa Romeo 4C Spider "avant-premiere" previews new soft-top scheduled to enter production in 2015 - True to the philosophy of the Alfa Romeo 4C, the Spider Design Preview remains an ultra-lightweight, high-performance driving machine - Extensive use of carbon fibre and SMC*, as well as a lightweight canvas hood, ensures the Spider retains the Alfa Romeo 4C focus and purity - Stunning evolutionary design sees the addition of new headlamps, new wheels and an advanced new central exhaust system by Akropovic® The stunning Alfa Romeo 4C Spider Design Preview makes its world debut at the 2014 Geneva Motor Show, previewing a new model scheduled to go into production in early 2015.