1969 Alfa Boat Tail Spider In Verde Pino on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

FCA joining virtual CES with in-depth tours and Jeep Wrangler 4xe in AR

CES is sort of, technically happening, but it won’t be the CES weÂ’ve all become accustomed to over the years. Automakers will be doing their best to participate virtually, assuming they decide to join in the festivities at all. FCA is one that will have a little nugget of tech to share with us. A few main experiences will be made available to anybody with a computer. FCAÂ’s main draw is meant to be “highly detailed interactive product tours” where you can get to know a number of vehicles in a virtual world and hear from a “virtual brand ambassador” throughout the tour. You wonÂ’t be able to sit in and crawl through the cars like a normal auto show for the public, but FCA is promising a rather immersive experience online. The guided tour through the cars and technologies will be available in 12 FCA vehicles, two of those being the new Jeep Grand Wagoneer Concept and Alfa Romeo Stelvio Quadrifoglio. FCA plans to offer in-depth talks about how it tests vehicles, too. There are demonstrations planned for wind tunnels, the four-post shaker, an advanced drive simulator and general performance testing. Additionally, FCA plans on providing more insight into Uconnect 5 and vehicle electrification systems. WeÂ’re guessing the latter will offer up details on the Wrangler 4xe. The plug-in hybrid Wrangler will also be the star of FCAÂ’s AR play at CES. Everybody will be able to scan a QR code on FCAÂ’s site, then have access to a Wrangler 4xe on their phone. YouÂ’ll be able to “put it” in your driveway virtually, change the colors and get up close and personal with the interior.  All of this will launch on fcaces2021.com at 9 a.m. ET on January 11 (official first day of the virtual CES show), so surf on over there next week if you want to check it out. Related video:

Alfa Romeo planning Giulia GTA to rival M3, C63

What do you think of when you see the letters GTA? The Grand Theft Auto video game franchise? The GTA Spano supercar from Spain? Alfa Romeo enthusiasts remember it as the ultimate badge of performance from the Italian automaker, but while it's been over a decade since those letters appeared on a production Alfa, the latest rumors suggest they could be making a comeback in the form of a new Giulia GTA. Those who've been following developments from Alfa Romeo will know that the company is planning a successor to the beautifully angular 159 with a new Giulia to slot in above the Giulietta five-door hatch, and according to Auto Express, a new GTA version is in the works. Tipped to be powered by an upgraded version of the 3.0-liter twin-turbo V6 developed by Ferrari for the Maserati Ghibli, the Giulia GTA is rumored to pack around 500 horsepower (give or take 20 horses) underhood. That would give it a solid output advantage over the 425-hp BMW M3 and 451-hp Mercedes C63 AMG and give Fiat Chrysler Automobiles a performance sedan to challenge the upcoming Cadillac ATS-V and slot in below the bonkers 707-hp Dodge Charger SRT Hellcat. Expect other oily bits to include a dual-clutch transmission and limited slip differential, as well as upgraded brakes, rolling stock and aero components. The last time we saw the GTA badge was on the MiTo GTA concept (pictured above) that appeared at the 2009 Geneva Motor Show. Alfa was said to be considering a 159 GTA, similarly powered by Ferrari, back in 2007, but the rumors didn't come to fruition. The last production model to wear those letters was the 156 GTA that preceded it, with a 3.2-liter V6 that produced 250 hp. The most famous example, however, was the Giulia Sprint GTA produced in the late 1960s... a legend that Alfa appears keen to revive with this new model. Featured Gallery Geneva 2009: Alfa Romeo MiTo GTA News Source: Auto Express Alfa Romeo Performance Sedan alfa romeo giulia