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Alfa Romeo boss targeting Lexus reliability, cheaper future models

J.D. Power's U.S. Initial Quality Study measures an aggregate number of problems suffered by light-duty vehicles during the first 90 days of ownership. In the 2021 survey, the industry average was 162 per 100 vehicles over that first 90 days. Ram topped the charts with the best result, posting 128 problems per 100 vehicles in 90 days. Lexus ranked third, at 144. Out of the top 33 brands measured verifiably according to the methodology — Tesla came with an asterisk — Alfa Romeo finished 29th. In Consumer Reports' 2020 Brand Report Card, Lexus placed fifth out of 32 brands, Alfa Romeo 28th. The Italian carmaker's CEO, Jean-Philippe Imparato, wants to get his brand closer to that Japanese brand. During the first European test drive of the new Tonale crossover, he told Automotive News, "My quality benchmark is Lexus." There's a long way to go, but Imperato believes he knows the route. Doing the same quick work in Italy that Carlos Tavares did with Opel, Imparato — who led Peugeot to being the second-best-selling marque in Europe — has turned Alfa Romeo to profit before the release of the Tonale. He's only been on the job 16 months.  There are customer-facing approaches to improving confidence in the brand. The Tonale sits on the oldest platform in the Stellantis parts bin, the CUSW architecture that rolled out with the Giulietta in 2010, so it stands a better chance of having all of its bugs flushed out by now. The blockchain-enabled telematics recorder keeps what is intended to be a tamper-proof record of the vehicle's use and maintenance, preventing skullduggery about accidents and mileage and sketchy service. Alfa has enough faith in it to offer what's said to be a five-year, 75,000-mile unconditional warranty on the Tonale in Europe. We won't know how the nitty gritty bits hold up until Tonales hit the road, but the goals are admirable.        The reliability push is just one more step in Imparato's re-establishing the market segments, perception, and touchpoints of the Alfa Romeo brand. He told Wheels at the same event, "before we reach for the stars, we must get the basics in order," beginning with "the quality issues," then improving resale values, and then launching more affordable models. The Giulia sedan and Stelvio crossover have been dominated by the Germans they're meant to challenge, and "they are too pricey for Alfisti who would like to trade up from a Giulietta, let alone the MiTo" European subcompact.

Alfa Romeo C43 is ready for the 2023 Formula One season

Following rival Red Bull's lead, Alfa Romeo has become the second team to unveil the car it will race in the 2023 season of Formula One. (Haas has revealed its livery, but so far not the new season's car.) Called C43, the single-seater Alfa stands out from its predecessor with a new aerodynamic profile and a redesigned livery, among other changes. The C43's red and black livery is the work of the Alfa Romeo Centro Stile, which is the same design center that draws the storied Italian company's road cars. Alfa Romeo describes the C43 as an evolution of the C42, its predecessor, and it notes that a technical team led by Jan Monchaux developed it around a new, Ferrari-sourced power unit. It features several updates and numerous new parts, though full details haven't been released, and Alfa Romeo hopes the changes made to the C43 will allow its team to improve during the 2023 season. "This car is an evolution of last year's, reflecting the new regulations and introducing major changes in the areas where we found improvements to be needed. I hope it's going to be quicker than the successful car we had last year, that's what matters most, and more reliable as well: We have put a lot of effort in this direction," said Monchaux, the technical director of Alfa Romeo's Formula One team. Alfa Romeo will begin testing the C43 in Barcelona, Spain, in February, and it will then send the car to Bahrain for more testing ahead of the 2023 F1 season's first race. Valtteri Bottas and Zhou Guanyu will drive for Alfa Romeo during the upcoming season. And while the odds of non-professional drivers taking the C43 for a spin are low, anyone with or without a license will be able to drive it in the F1 2022 video game.

Alfa Romeo should return to Formula One ASAP

Alfa Romeo should absolutely return to Formula One. It would benefit the company, and it would benefit the sport. By extension, it would benefit enthusiasts. Let's break it down: Self-Interest: Alfa is struggling to reboot as a viable modern automaker. Americans love the idea of an Alfa but sometimes associate it with the movie The Graduate, which is nearly 50 years old, and the vague notion of sporty convertibles. It's mythic, but murky. Still, this is a big name in automotive history. If you asked a random person on the street: Do you want to drive an Alfa Romeo? They'd almost certainly say yes. F1 is the pinnacle of motorsport. By competing in the World Championship and even better – winning – Alfa could legitimately claim it's not a museum piece, but a company on the edge of technology. And in this case, history is in Alfa's favor. Its drivers, Giuseppe Farina (shown above in 1950) and Juan Manuel Fangio, won the first two Formula One titles in 1950-51. This is a company that's won at LeMans, Mille Miglia, and Targa Florio. Sure, those are some dusty trophies, but the people who would consider buying an Alfa are connoisseurs. They appreciate the bloodlines. F1 Would Be Better: This doesn't matter to Alfa, but the sport would be more interesting with Alfa on the grid. Can you imagine an Alfa in a pitched fight with a Ferrari (say with Sebastian Vettel as the wheel) at Monza? F1 could use some new storylines and rivalries. Simply having an Alfa Romeo team on the grid would spice things up. Use engines from Ferrari. That makes the most sense, and Ferrari already sells its units to other teams. Some of them might as well go to another Italian outfit that still probably wouldn't have the same resources as the Scuderia. Enzo Ferrari started out at Alfa, by the way. It's A Win-Win For Enthusiasts: Fiat Chrysler CEO Sergio Marchionne has said a lot of curious things lately, but he's spot-on with the notion of Alfa returning to F1. If that happens, it would make Alfa's new models, like the Giulia and 4C, seem sportier. It would remind collectors just how special the old ones are. And it would make Formula One a more compelling sport. Yes, F1 is wildly expensive. But FCA can find money to do Hellcats and hybrid minivans. It should double-down on Alfa's return to F1. Related Video: