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Alfa Romeo boss targeting Lexus reliability, cheaper future models

J.D. Power's U.S. Initial Quality Study measures an aggregate number of problems suffered by light-duty vehicles during the first 90 days of ownership. In the 2021 survey, the industry average was 162 per 100 vehicles over that first 90 days. Ram topped the charts with the best result, posting 128 problems per 100 vehicles in 90 days. Lexus ranked third, at 144. Out of the top 33 brands measured verifiably according to the methodology — Tesla came with an asterisk — Alfa Romeo finished 29th. In Consumer Reports' 2020 Brand Report Card, Lexus placed fifth out of 32 brands, Alfa Romeo 28th. The Italian carmaker's CEO, Jean-Philippe Imparato, wants to get his brand closer to that Japanese brand. During the first European test drive of the new Tonale crossover, he told Automotive News, "My quality benchmark is Lexus." There's a long way to go, but Imperato believes he knows the route. Doing the same quick work in Italy that Carlos Tavares did with Opel, Imparato — who led Peugeot to being the second-best-selling marque in Europe — has turned Alfa Romeo to profit before the release of the Tonale. He's only been on the job 16 months.  There are customer-facing approaches to improving confidence in the brand. The Tonale sits on the oldest platform in the Stellantis parts bin, the CUSW architecture that rolled out with the Giulietta in 2010, so it stands a better chance of having all of its bugs flushed out by now. The blockchain-enabled telematics recorder keeps what is intended to be a tamper-proof record of the vehicle's use and maintenance, preventing skullduggery about accidents and mileage and sketchy service. Alfa has enough faith in it to offer what's said to be a five-year, 75,000-mile unconditional warranty on the Tonale in Europe. We won't know how the nitty gritty bits hold up until Tonales hit the road, but the goals are admirable.        The reliability push is just one more step in Imparato's re-establishing the market segments, perception, and touchpoints of the Alfa Romeo brand. He told Wheels at the same event, "before we reach for the stars, we must get the basics in order," beginning with "the quality issues," then improving resale values, and then launching more affordable models. The Giulia sedan and Stelvio crossover have been dominated by the Germans they're meant to challenge, and "they are too pricey for Alfisti who would like to trade up from a Giulietta, let alone the MiTo" European subcompact.

Marchionne uses racial epithet to describe what must power future Alfa Romeo models

Sergio Marchionne and his Fiat empire have a lot riding on the US return of the Alfa Romeo brand. The endeavor has been in progress for what feels like a lifetime - certainly for as long as Fiat has had the Chrysler brand under its Italian wing.
It's not surprising that Fiat CEO Marchionne needs a perfect first Alfa to mark a return to America. And here's where things get dicey. Nobody would argue with Marchionne's insistence that Alfa Romeo's be powered by Italian engines - as Marchionne himself is quoted to have said at the 2013 Detroit Auto Show, "There are some things that are well done in Italy."
If not what he said, then, it's how he said it that has eyebrows raised. "I cannot come up with a schlock product, I just won't. I won't put an American engine into that car. With all due respect to my American friends, it needs to be a wop engine." Wait, what's that?

The 2020 Alfa Romeo Giulia's infotainment system is new, but is it better?

When Alfa Romeo introduced the Giulia in 2017, it was praised for its its on-road manners, its gorgeous styling and its performance credentials. It was criticized for, well, just about everything else, including a clunky, low-resolution and feature-light infotainment system. Enthusiasts can forgive many of a car's flaws so long as the driving experience is stellar, and for that reason, the Giulia quickly became a darling. But Alfa can't depend on enthusiasts alone to buy its cars; they need to be seen as legitimate players in the luxury market, and to do that, they need interior tech and materials to match their price points.  For 2020, Alfa Romeo addressed the Giulia's shortcomings. The infotainment system was overhauled, with a new 8.8-inch touchscreen headlining a host of additional features. The Giulia now has acoustic glass for a quieter, more luxurious cabin, and some much-needed material improvements on the steering wheel, dash and center console. There's also a new USB Type-C outlet, a wireless device charging option and some other behind-the-scenes features, like a wireless hot spot and over-the-air firmware update capabilities.  The Giulia's original infotainment system was criticized for its low-res screen with no touch interface, a lack of quick access buttons for key features, and a lack of depth when it came to integrated tech. On paper, Alfa has addressed all of these shortcomings, but I wanted to see how it performs in the real world. To do this, I set aside some time with the 2020 Alfa Romeo Giulia Quadrifoglio to dedicate solely to exploring its new tech features. What I found was a bit of a mixed bag.  Let's start with the interface itself. The 8.8-inch screen used to be an upgrade, but the extra real estate is now standard and, as we mentioned up top, it's now a touchscreen. Both the resolution and the quality of individual page graphics have been significantly improved compared to the old software. Alfa says the underlying hardware was improved to support the improved visual experience.  Improved, perhaps, but not perfected. The interface still lags inputs (especially touch) and lacks a crisp, responsive feel. Even after the system has fully loaded, there's a visible delay between finger gestures and responses from the interface.