1958 Alfa Romeo Guilietta Spider Convertible on 2040-cars

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Alfa Romeo returns to F1 as Sauber title sponsor

LONDON - Alfa Romeo will become title sponsor of the Sauber Formula One team next season as part of a multi-year technical and commercial partnership, both sides announced on Wednesday. "This agreement with the Sauber F1 Team is a significant step in the reshaping of the Alfa Romeo brand, which will return to Formula One after an absence of more than 30 years," Fiat Chrysler chief executive Sergio Marchionne said in a statement. Sauber announced in a statement of their own that the team will officially be known as the Alfa Romeo Sauber F1 Team from 2018 onwards. "Working closely with a car manufacturer is a great opportunity for the Sauber Group to further develop its technology and engineering projects," Sauber Holding AG chairman Pascal Picci said. "We are confident that together we can bring the Alfa Romeo Sauber F1 Team great success, and look forward to a long and successful partnership."Reporting by Alan Baldwin.Related Video: Image Credit: REUTERS/Ueslei Marcelino Motorsports Alfa Romeo Racing Vehicles F1 Sergio Marchionne FCA

Touring's Disco Volante makes us green with envy [w/video]

In its entire production run, Alfa Romeo only ever built 500 examples of the 8C Competizione – just 90 of which ended up in the United States – and another 500 Spiders. That makes it a pretty rare car indeed, but it's positively commonplace compared to the Disco Volante, the version reborn by the talented and steady hands at Carrozzeria Touring Superleggera. In correspondece with Autoblog, Touring's CEO Piero Mancardi confirmed that the coachbuilder will only build eight examples of the Disco Volante, in colors chosen by their individual customers: one in black, one in blue, one in silver, the one in green you see here and the rest in different shades of red. That makes this particular example a one-of-a-kind work of art that we were privileged to behold here at the 2014 Geneva Motor Show, and you can see what we saw through the camera lens in the high-resolution image gallery above, or by checking out the video below. Featured Gallery Touring Disco Volante: Geneva 2014 View 20 Photos Related Gallery Alfa Romeo Disco Volante by Carrozzeria Touring Superleggera in green & gold View 38 Photos Image Credit: Live photos copyright 2014 Drew Phillips / AOL Geneva Motor Show Alfa Romeo Coupe Luxury Performance 2014 Geneva Motor Show touring alfa romeo 8c competizione carrozzeria touring superleggera disco volante

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.