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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

2020 Alfa Romeo Stelvio Quadrifoglio exhaust is just as good as you hoped

Alfa Romeos, especially the fast ones, are car enthusiast darlings. As such, you likely already know that the 2020 Alfa Romeo Stelvio Quadrifoglio has a Ferrari-derived twin-turbo V6 making 505 horsepower and 443 pound-feet of torque. What you may not know for sure is how it sounds. And if you watch the video above, you'll know positively that it sounds excellent. Most of the video features the Alfa in Dynamic or Race modes, which open up the exhaust and make the shifts faster and aggressive, among other things such as stiffening the suspension. In these modes, the Alfa growls, howls and everything in-between. It's not a flawless performance, as there are times you get a bit of V6 drone, but when its right, its pipes sound amazing Fortunately for anyone with easily agitated neighbors, or buyers who want to take the Alfa on long drives, it quiets right down in its normal and eco modes. It also starts in the normal mode by default, so you won't wake anyone up if you have to drive off late at night or early in the morning. Certainly in the sound department, the Stelvio Quadrifoglio is a well-rounded performer. Related Video:

Alfa Romeo Tonale drops the non-hybrid 2.0-liter for the U.S.

Until last week, we were expecting the Alfa Romeo Tonale to be sold with two powertrains here. When the compact crossover greeted the world for the first time in February, Alfa Romeo told us our market could expect a 2.0-liter turbocharged four-cylinder as the base option, putting out 256 horsepower through a nine-speed automatic to all four wheels. The premium choice would be a plug-in hybrid powertrain that paired a 177-hp, 1.3-liter four-cylinder turning the front axle with a 121-hp electric motor working the rear axle for a combined 275 hp. The PHEV would also be capable of 30 miles of pure-electric motoring in the U.S. Alfa Romeo boss Jean-Philippe Imparato told Automotive News Europe during the media drive that the non-hybrid 2.0-liter is no longer an option for the U.S. because Alfa Romeo needs to go especially aggressive on reducing emissions here. In Europe, the Tonale can be ordered with both powertrains as well as a diesel. Here, the California Air Resources Board (CARB) recently proposed a new set of regulations that lay out tougher benchmarks for an automaker's CO2 emissions. If the regulations pass, 35% of an automaker's sales in the state will need to be zero-emissions vehicles (ZEV) by 2026 and 100% by 2035. California, by itself, is on the cusp of passing Germany as the world's fourth-largest economy, according to Bloomberg. Furthermore, 13 states and the District of Columbia adhere to CARB emissions rules, nine of those follow California's ZEV program, and three more states will join the ZEV regulations over the next three years. Alfa Romeo sold just over 18,000 cars here last year, and it needs plenty of Tonales to offset all those Stelvios. Across the Atlantic, the Euro 7 emissions giving carmakers public fits are slated to come into force on July 1, 2025. For these reasons as well as Alfa Romeo's commitment to going all-electric this decade, Imperato told ANE the PHEV is "an existential need" in the lineup. An Alfa Romeo spokesperson in the U.S. elaborated to Car and Driver, "As a premium brand, the PHEV better aligns with what our customers want in this segment as it provides an elevated experience, greater performance, and more than 30 miles of electric range." The subtext here is that the Tonale's corporate twin, the Dodge Hornet, will offer both powertrains when it goes on sale next year.