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Fiat set to invest $12B on new models, stop Euro losses in 3 years

Naturally, you'd expect a massive automaker like Fiat to have an in-depth plan to exit the current European-market doldrums, and you'd expect that plan to include plenty of new vehicles to attract those precious buyers that still remain despite the financial downturn. And you'd be right, though Fiat does seem to have a few unexpected twists up its corporate sleeve.
Perhaps the biggest shocker is a report that Fiat will completely drop the Punto, a car with mass-market appeal aimed at small-car buyers cross-shopping the popular Volkswagen Polo. Its replacement will be a five-door Fiat 500 aimed at upmarket buyers (sounds awfully similar to the 500L) that will be built in Poland. Lower-end customers will reportedly be served by variants of the Fiat Panda.
Borrowing a page from the BMW, Daimler and Volkswagen playbook, reports Automotive News, Fiat is said to have plans to reignite production at its Italian factories by retooling them to build high-end vehicles from Maserati and Alfa Romeo. These will be marketed as premium products, built by skilled Italian workers (who are paid wages that are 75-percent higher than those building Fiats in Poland), and will be sold around the world.

The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

Alfa Romeo planning a four-cylinder, 350-hp Giulia Veloce?

At the moment, Alfa Romeo sells a 2.0-liter, turbocharged four-cylinder Giulia with 280 horsepower for $37,995, and a 2.9-liter, twin-turbo six-cylinder Giulia Quadrifoglio with 505 hp for $72,000. A vacuum separates those poles, and the marketplace, echoing nature, hates it. Some recent Internet sleuthing in The Netherlands and in the U.S. might have identified a suitable object to fill that void: a 350-hp version of the 2.0-liter turbo. Last December, Dutch shop Squadra Tuning discovered an entry on Fiat Chrysler's Dutch-market parts site for a 2.0-liter turbo Giulia producing 350 metric horsepower (345 U.S. ponies). Not long after that, an Autoevolution reader submitted an image of an FCA document for the NAFTA region, which listed a 2.0-liter, 350-hp model for the USA equipped with the eight-speed automatic and all-wheel drive. The name of the model powered by that engine: "Giulia Veloce." Certain international markets already offer a Veloce trim with an auto transmission and all-wheel drive, but engine choices are the 280-hp 2.0-liter we already get, and a 2.2-liter turbodiesel we don't get. If those overseas discoveries were merely smoke, conjecture took a huge step toward fire a few days ago when Bozi Tatarevic found a 2.0-liter, 350-hp engine option on Mopar Tech Authority, FCA's OEM service portal. Car and Driver asked Alfa Romeo for clarification, the carmaker responding, "No plans for any other engines for Giulia in North America for 2018 model year besides the 2.0L and 2.9L [gasoline] versions." Having ruled 2018 out, onlookers have turned their eyes to 2019 for the introduction of this 350-hp motor. What's more, a comment on Tatarevic's tweet sends speculation into 48-volt overboost. Twitter user Rob P replied, "This is pretty well established as happening. MY2019, USA only. 280hp + 48V electrical system + elec. assisted turbo = ~350bhp 'Veloce' in USA nomenclature." No matter how the horses are made, assuming 350 cavalli make it across the Atlantic, Alfa's lineup will profit from the addition: Buyers in the sport sedan segment would get some Italian sprezzatura to cross-shop against German Monumentalitat. Related Video: News Source: Bozi Tatarevic / Twitter via Road and Track Rumormill Alfa Romeo Luxury Performance Sedan FCA alfa romeo giulia 48-volt system giulia