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Alfa Romeo: Reports of 4C's death by 2020 aren't true

The Alfa Romeo 4C is a purpose-built sports car that hasn't put up stellar sales figures in the US. As we found out, it's an uncompromising machine, which is probably one reason why the automaker is struggling to shift a large number of units. A recent report from Autoline, citing Auto Forecast Solutions, claims that Alfa is planning to axe the 4C Coupe and 4C Spider from its lineup by 2020. The report claims that the automaker plans to cancel the next generation of the 4C to focus on manufacturing new models that would have more sales potential. Alfa only managed to sell 309 units this year – that's only 11 more units than the Dodge Viper, which will be going out of production next year. When we questioned an Alfa Romeo spokesman on whether the 4C would be discontinued by 2020, he stated that no plans had been announced yet and referred us to Fiat Chrysler Automobiles' five-year plan. The plan mentions two "specialty" models that Alfa plans to introduce between 2017 and 2020. It's not clear whether these models would be in addition to or act as direct replacements for the 4C Coupe and 4C Spider. There's also a possibility that the upcoming models would serve the same purpose as the 4C models, but carry different names. The 4C marked Alfa's return to the US since it left in the 1990s. As part of the automaker's comeback, it plans to put a sports sedan, in the form of the Alfa Romeo Giulia, up against the Mercedes-Benz C-Class and BMW 3 Series later this year. Related Video:

Lazzarini dreams up Ferrari-powered, Hennessey-tuned Alfa Romeo 4C

If there are any two firms you could count on to shoehorn a Ferrari V8 into the back of an Alfa Romeo 4C, they would almost certainly be Lazzarini Design and Hennessey Performance. The former already dreamt up doing the same with a Fiat 500, and the latter has been shattering records with a similar conversion performed on a Lotus Elise to turn it into the Venom GT. What you see here is their lovechild. Designed by Lazzarini and enhanced by Hennessey, the 4C Definitiva does – at least in theory – what Maserati was not prepared to do: shoehorn a Ferrari-sourced V8 engine into the back of Alfa's nimble little sports car. The powerplant is borrowed from the Ferrari 458 Italia and tuned by Hennessey to produce a claimed 738 horsepower and 532 pound-feet of torque. In a package weighing just 2,100 pounds, that's said to be enough to propel Frankenstein's four-wheeled monster to 60 miles per hour in a scant 2.5 seconds and across the quarter-mile in 9.5 seconds at 137 mph. Those are LaFerrari levels of performance. As you can see, the engine transplant calls for a widened rear track, and is accompanied by more aggressive aero as well. Of course, the design may be little more than an idea at the moment, but Lazzarini is apparently looking for customers to commission the first examples, at a reported price of 260,000 euros, which is about five times the going rate for a stock 4C and more than Ferrari gets for the 458 Speciale. Whether it's worth that much is one question. Whether Lazzarini and Hennessey could actually deliver on the promise is an even bigger one. Featured Gallery Alfa Romeo 4C Definitiva by Lazzarini Design View 10 Photos News Source: Lazzarini Design Aftermarket Alfa Romeo Coupe Concept Cars Supercars Hennessey alfa romeo 4c alfa 4c

Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.