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Only best-performing US Fiat dealers to get Alfa Romeo franchises

Alfa Romeo has been rumored to return to the US market so many times for so many years, it's hard to keep count. This time, though, Fiat Chrysler CEO Sergio Marchionne promises that it's for real. Alfa is scheduled to reappear in the States this summer with its 4C sports coupe as its introductory model. However, buyers won't be able to pop into just any Fiat showroom and leave with a 4C – it's planning to only sell Alfas at its best-performing dealers, according to The Detroit News. In fact, the first 4Cs sold here won't be sold at Fiat dealers at all. Instead the first shipment of cars in June will go to Maserati dealers, not unlike the handful of Alfa 8C Competizione coupe and convertible models that trickled in starting in 2008. According to Fiat Chrysler spokesperson Rick Deneau, the company is still deciding which Fiat retailers will participate in Alfa's reentry. Many of Fiat's US dealers are apparently not happy with the meritocracy approach. They built Fiat showrooms partially on the promise that Alfa would enter the US market in 2012, then 2013, and now later this year. Even worse for them, the prospects for more mainstream Alfa Romeo models in the US are still questionable. This isn't the first time that we've heard that Fiat plans to keep Alfa Romeo exclusive in the US. Still, Fiat only plans to export about a 1,000 4C sports coupes a year here. If Alfa wants to be a legitimate player in America and be a money-making concern globally, it will need far more sales than that. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 57 Photos News Source: The Detroit NewsImage Credit: Copyright 2014 Matt Davis / AOL Earnings/Financials Marketing/Advertising Alfa Romeo Fiat Maserati Coupe Performance Sergio Marchionne alfa romeo 4c fiat dealers

High school design students sketch out FCA's 'ultimate status vehicle'

Each year since 2013, Fiat Chrysler Automobiles (FCA) hosts a design contest for high school students called Drive for Design intended to educate and encourage automotive career hopefuls. For 2019, FCA prompted 10th, 11th, and 12th graders to imagine the "ultimate status vehicle." The top three choices include two Alfa Romeos and a Maserati. FCA named first, second, and third places in the contest. Maximillian Cooper (lead image) from Design and Architecture Senior High in Miami won first place. Mason Ross (first inline image) from Kennedy Catholic High School in Burien, Wash., took second. Vincent Piaskowski (Maserati image) from Ernest W. Seaholm High School in Birmingham, Mich., placed third. The three winners of the contest will be awarded with numerous valuable prizes. They will get behind-the-scenes tours at the FCA U.S. Product Design studios, as well as mentoring time with some of FCA's designers. They will also get scholarships to attend the Precollege Summer Experience Transportation Design program at the College for Creative Studies. Lastly, they'll have the honor of serving as junior judges at the EyesOn Design Car Show. Although each sketch has a unique look, all three take the same approach: cab-forward, bubble-top supercar coupes with dramatic lines and curves. Piaskowski's shows direct inspiration from a shark, but we wouldn't be surprised if all three students have special places in their hearts for the Pininfarina Maserati Birdcage Concept.

Fiat reconsidering Mazda-based Alfa Romeo roadster? [w/poll]

Alfa giveth and Alfa taketh away. With apologies to Job (he has gone through a lot, after all), that's how things are looking at the Italian automaker - whether it's the promise of new products or its impending return to the North American market. But it's especially true when it comes to new roadsters.
While Alfa Romeo is expected to unveil the 4C Spider at the Geneva Motor Show this week, reports are now suggesting that its other roadster project is being called into question. That project is a joint venture between Fiat and Mazda, which was set to produce a version of its next MX-5 Miata as an Alfa Romeo, and was even changing the design to accommodate Alfa's requirements.
Now it appears, however, that the whole project in doubt. The problem seems to stem from Sergio Marchionne's pronouncements that, as long as he's in charge, there won't be an Alfa Romeo built outside of Italy.