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China-FCA merger could be a win-win for everyone but politicians

NEW YORK — Fiat Chrysler boss Sergio Marchionne has said the car industry needs to come together, cut costs and stop incinerating capital. So far, his words have mostly fallen on deaf ears among competitors in Europe and North America. But it appears Marchionne has finally found a receptive audience — in China. FCA shares soared Monday after trade publication Automotive News reported the $18 billion Italian-American conglomerate controlled by the Agnelli family rebuffed a takeover from an unidentified carmaker from the Chinese mainland. As ugly as the politics of such a combination may appear at first blush, a transaction could stack up industrially, and perhaps even financially. A Sino-U.S.-European merger would create the first truly global auto group. That could push consolidation to the next level elsewhere. Moreover, China is the world's top market for the SUVs that Jeep effectively invented, so it might benefit FCA financially. A combo would certainly help upgrade the domestic manufacturer; Chinese carmakers have gotten better at making cars, but struggle to build global brands, and they need to develop export markets. Though frivolous overseas shopping excursions by Chinese enterprises are being reined in by Beijing, acquisitions that support the modernization and transformation of strategic industries still receive support, and the government considers the automotive industry to be strategic. A purchase of FCA by Guangzhou Automobile, Great Wall or Dongfeng Motors would probably get the same stamp of approval ChemChina was given for its $43 billion takeover of Syngenta. What's standing in the way? Apart from price (Automotive News said FCA's board deemed the offer insufficient) there's the not-insignificant matter of politics. Even as FCA shares soared, President Donald Trump interrupted his vacation to instruct the U.S. Trade Representative to look into whether to investigate China's trade policies on intellectual property. Seeing storied Detroit brands like Jeep, Chrysler, Ram and Dodge handed off to a Chinese company would provoke howls among Trump's economic-nationalist supporters. It might not play well in Italy, either, to see Alfa Romeo and Maserati answering to Wuhan instead of Turin — though Automotive News said they might be spun off separately. Yet, as Morgan Stanley observes, "cars don't ship across oceans easily," and political considerations increasingly demand local manufacture of valuable products.

Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

CAR adds details to Alfa Romeo's five-year plan

Much of this month's issue of CAR Magazine is devoted to Alfa Romeo and what we can expect from it in the next five years. Of course, they unfortunately went to print before FCA CEO Sergio Marchionne died (and it took a while for it to land in my mail box), so certain elements are bound to change in light of new leadership. Nevertheless, there are plenty of interesting tidbits to chew on. First, there are a few more details regarding the Alfa Romeo 8C super car, which was confirmed during FCA's recent five-year plan announcement. Unlike the last front-engined, rear-drive 8C, the new one would be mid-engined with the rear wheels powered by a version of the Quadrofoglio turbo V6 brought up to the 600-horsepower range, and some amount of electrification added to the front axle. CAR indicates a total output of around 800 hp and 660 pound-feet of torque. A carbon fiber monococque would help keep the weight down, and to keep cost down, reporter Georg Kacher posits its production will be farmed out to a third party like Dallara. Both pricing and performance will be interesting with the 8C: how much does FCA want Alfa Romeo to compete with Ferrari? Without Marchionne leading both, perhaps it won't matter. View 19 Photos Then again, how much it wants Alfa to compete with Maserati might, as the future Giulia-based GTV coupe could do just that. Apparently, the coupe and convertible range is intended to compete with the entire breadth of the German two-door catalogue, from 4 Series and M4, to C- and E-Class Coupes. Presumably it'll therefore be more than just a Giulia coupe. Regular, high-performance and plug-in hybrid versions are mentioned. Finally, as was part of the previously announced five-year plan, there will be SUVs introduced on either side of the Stelvio. Apparently, it was originally thought that the smaller of the two would be produced on the cheaper Renegade/500X platform, but that has been nixed in favor of the Giulia's "Giorgio" platform to maintain a higher degree of engineering sophistication. If so, good call. The bigger of the two new Alfa SUVs would also be on the platform, and since it's been rumored that the next Jeep Grand Cherokee will be as well, it'll be interesting to see how similar those two mid-size SUVs will potentially be. There are many more Alfa insights from CAR, but as it's restricted to print and not on their website, we can only urge you to swing by your local magazine rack and pick up the latest issue. They do good stuff.