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The 2020 Alfa Romeo Giulia's infotainment system is new, but is it better?

When Alfa Romeo introduced the Giulia in 2017, it was praised for its its on-road manners, its gorgeous styling and its performance credentials. It was criticized for, well, just about everything else, including a clunky, low-resolution and feature-light infotainment system. Enthusiasts can forgive many of a car's flaws so long as the driving experience is stellar, and for that reason, the Giulia quickly became a darling. But Alfa can't depend on enthusiasts alone to buy its cars; they need to be seen as legitimate players in the luxury market, and to do that, they need interior tech and materials to match their price points.  For 2020, Alfa Romeo addressed the Giulia's shortcomings. The infotainment system was overhauled, with a new 8.8-inch touchscreen headlining a host of additional features. The Giulia now has acoustic glass for a quieter, more luxurious cabin, and some much-needed material improvements on the steering wheel, dash and center console. There's also a new USB Type-C outlet, a wireless device charging option and some other behind-the-scenes features, like a wireless hot spot and over-the-air firmware update capabilities.  The Giulia's original infotainment system was criticized for its low-res screen with no touch interface, a lack of quick access buttons for key features, and a lack of depth when it came to integrated tech. On paper, Alfa has addressed all of these shortcomings, but I wanted to see how it performs in the real world. To do this, I set aside some time with the 2020 Alfa Romeo Giulia Quadrifoglio to dedicate solely to exploring its new tech features. What I found was a bit of a mixed bag.  Let's start with the interface itself. The 8.8-inch screen used to be an upgrade, but the extra real estate is now standard and, as we mentioned up top, it's now a touchscreen. Both the resolution and the quality of individual page graphics have been significantly improved compared to the old software. Alfa says the underlying hardware was improved to support the improved visual experience.  Improved, perhaps, but not perfected. The interface still lags inputs (especially touch) and lacks a crisp, responsive feel. Even after the system has fully loaded, there's a visible delay between finger gestures and responses from the interface.

2017 Alfa Romeo Giulia Ti

It is the cover car of the moment for enthusiast publications across the country. And the introduction of the 2017 Alfa Romeo Giulia Quadrifoglio deserves the notice. With it Fiat Chrysler Automobiles marks the real return of Alfa Romeo sales and service to the North American market. Alfa's two-seater – the 4C – preceded it, but the target market for those coupes and roadsters could be fitted into a commuter jet. The new Giulia is aimed at the midsize sport sedan audience currently occupied by the BMW 3 Series, Mercedes-Benz C-Class, and Audi A4. The sales potential is huge and historically underserved by Italian brands. While the Giulia Quadrifoglio, with its 505 horsepower and track-ready suspension gets the ink, we think it's the more pedestrian Giulia sedan that's deserving your attention. And by pedestrian we don't mean prosaic; the Giulia is an exciting sedan built atop a competent platform and propelled by a responsive turbocharged drivetrain. With a base price in real-wheel-drive form (all-wheel drive is optional) of under $40,000, the Giulia is accessible in a way the $72,000 Quadrifoglio is not. On Alfa's Build Your Own site we studied the options, selecting an upgrade with Alfa's Giulia Ti. It constitutes a $2,000-bump over the Giulia's $38,000 base, and gives you 18-inch alloy wheels (vs. the 17-inchers on the standard Giulia). The Ti also provides dark gray oak interior accents and the availability of both Sport and Lusso (luxury) appearance packages. Other adds included the Vesuvio Gray exterior ($600), additional leather interior trim ($995), the Ti Performance package ($1,200) and the Ti 18-inch Sport Package ($1,750). The Sport package adds more aggressive alloy wheels, paddle shifters, and aluminum pedals, while Performance supplied the active suspension and limited slip differential. The end result is a net price of $45,535 including applied offers. We think we'd lease it. In talking with an Alfa dealer in suburban Washington, an advertised lease special on a $44,000-Giulia resulted in 39 payments at just over $500 per month, with roughly $7,500 out of pocket and a residual value of $21,239. At the end of that 39 months you have the option of returning the car to FCA or buying it for the residual. We think the Giulia, with an MSRP of between $40,000 and $50,000, is a screaming deal. And to buy your own 'used' car at the end of three years for $21,000? That's a crazy good deal. Related Video:

The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.