Alfa Romeo Spider 916 With American Specification ( 1998 Model ) Almost New on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo Classiche program launched to preserve the brand's heritage

Alfa Romeo has taken a significant step to help enthusiasts conserve the cars it has built over the past 112 years. The company launched a program called Alfa Romeo Classiche that provides owners with anything from a certificate of authenticity to a full in-house restoration. One of the program's most basic services is issuing a certificate of origin. This isn't new; Alfa has offered this resource since 2016. Armed with a chassis number, owners can request a document that details a car's date of production and its original configuration inside and out. You'd be surprised at what you can discover: Years ago, I learned that the red 1966 GTV I owned at the time was originally painted gray. The second certificate Alfa Romeo can issue collectors attests to a car's authenticity. Historians working in the company's Heritage department examine a car and inspect a long list of points before deeming it authentic. Cars can be examined at the Officine Classiche in Mirafiori, near Turin in Italy, at the Stellantis & You facilities in Rome and in Palermo, or directly at the owner's house regardless of the country they live in. Finally, the Alfa Romeo Classiche program includes a maintenance and restoration service performed by the same folks who work on the cars in the brand's museum. From changing the rocker panels on a 1959 Giulietta to changing the spark plugs on a 1991 model 164, the in-house team can take on just about any task. Pricing hasn't been announced; it varies depending on the car and the scope of the work required. Alfa Romeo takes its heritage and the Classiche program seriously: Company CEO Jean-Philippe Imparato chairs the certification committee, and the people in charge of certifying a car have access to the vast archives housed in the Alfa Romeo Museum. Related video:

Marchionne to make Alfa Romeo a separate company within Fiat

According to a report in Automotive News that quotes "people familiar with the matter," the next big play in Fiat CEO Sergio Marchionne's plan for Alfa Romeo is to break it off from Fiat Group Automobiles and set it up as a separate company within the Fiat empire, giving it the same structure as Ferrari and Maserati. The idea, say the sources, is that a transparent, standalone Alfa Romeo that has to justify its every move could clearly prove its success in the public financial statements it would have to report, finally achieving Marchionne's aim of making Alfa Romeo "a credible business proposition."
That, of course, assumes that Alfa Romeo will make a success of it. The brand hasn't made a profit in any year of Marchionne's decade at the helm; sales last year fell to numbers not seen in almost half a century and its new product offensive might not include the two vehicles currently responsible for 99 percent of its sales. We're told that the brand's six new models will begin arriving in 2016 - a roadster, a midsize sedan and large sedan, a compact SUV and large SUV, and a large coupe.
Marchionne aims to expand Alfa's global appeal in several ways, the first by stressing that they are Italian products that 'belong' to Italy. This is the stance that appears to have put the kibosh on the roadster twinned with the coming Mazda MX-5/Miata. Alfa Romeos will all be made in their home country, and if they take off they'll help bandage Fiat's problem with underused plant capacity, a bugbear that is just as problematic culturally and politically as financially. Top-tier trims would use V6 engines developed by Ferrari, and global access would get a boost by selling Alfa Romeos in Jeep's 1,700 international dealerships.