Alfa Romeo Spider 916 S1 Body on 2040-cars

Auto blog

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Dodge Charger to slim down and run turbo four in next generation

The current Dodge Charger is getting long in the tooth. It was originally introduced in 2005 as a 2006 model. In car terms, that's an eternity, though it's been refreshed twice. Still, FCA US will keep the LX-generation car going, reportedly facelifting it one last time for 2019. After that, there are some bigger changes in store . Automotive News is reporting that the follower to the current LX Charger will lose almost 500 pounds and will once again offer a turbo four-cylinder. You might remember the front-wheel-drive four-banger Charger of the early '80s. The recharged sedan will be twin-turbo and it's going to use the 300-horsepower four-cylinder engine currently under development for the 2018 Jeep Wrangler, AN says. The target weight for the future car is around 3,500 lbs, while the current car has a curb weight of nearly 4,000 lbs. Look for it to arrive in the early 2020s. The new platform will have a touch of Italian flair instead of the Daimler-Benz flavor embedded deep inside the LX cars. It will be built on an extended version of the 2017 Alfa Romeo Giulia's "Giorgio" platform, according to AN. Dealers were already shown a styling-buck almost a year ago. Related News: Featured Gallery 2015 Dodge Charger R/T View 42 Photos News Source: Automotive NewsImage Credit: AOL Alfa Romeo Dodge Future Vehicles Sedan FCA

Alfa Romeo 4C will be refreshed for the 2019 model year

Alfa Romeo Chief Technical Officer Roberto Fedeli said at a launch event for the Stelvio Quadrifoglio that an updated version of the 4C is coming next year as a 2019 model. "We are coming back to Formula 1," he said, "and we need the 4C to be our halo car," Fedeli told Autocar. But don't expect to see the refresh bring with it a manual transmission. No future high-performance models from Alfa, Maserati, or even Ferrari will be getting clutch pedals anytime soon, a decision reportedly made after Ferrari spent 10 million euros developing a manual gearbox for the California a few years back only to see exactly two customers choose the option over an automatic. We'd hazard a guess that Alfa will tone down its carbon-fiber 4C for the next generation. As fun as the little sportscar is on a race track, it's equally jarring to drive on regular roads. A revised suspension and perhaps power steering may be on the menu. Related Video: