2-alfa Romeo Spiders on 2040-cars

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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

2023 Alfa Romeo Giulia and Stelvio tweaked outside and in

Another Stellantis brand has hopped on the streamlining craze, this time Alfa Romeo. The Italians from Turin dropped info on what's coming to the 2023 Giulia sedan and Stelvio crossover for international markets, the best bits likely destined for our market as well. After introducing new brand hallmarks on the Tonale, the Giulia and Stelvio adopt the revised Trilobo grille and three-section full-LED headlights. You'll need look closely to see the grille differences, but there's a touch more depth and sculpting around the edges. The headlight changes are easier to spot, the "3+3" inspiration coming from the SZ and Brera, which predate the Tonale. The headlights also come with automatic high beams. Other shores that can have fancy lights get the Adaptive Matrix high beams that automatically adjust beam contours so as not to blind oncoming traffic. Yes, the National Highway Traffic Safety Administration cleared the mechanics of such lights for use in the U.S. in February of this year, but U.S. laws stipulate a lower maximum brightness than allowed in other markets. We'll see if the matrix system makes it here. The taillights don't appear to have changed, their covers have. The Giulia gets transparent glass taillight covers, the Stelvio gets smoked glass. There could be some illumination tricks front and back, too. We're used to seeing sequential turn signals in back, spy shots have shown a sequential turn signal pattern in the headlights, and Alfa says there's a "'Welcome and Goodbye' device that turns on every time the driver closes or opens the car."  Every trim features a 12.3-inch digital instrument panel that comes with three themes. The Heritage theme recalls the analogue gauges on vintage Alfas, with some upside down numbers on the analogue-looking speedo, a minimalist tachometer and a digital facsimile of the old school odometer with rolling numbers. Evolved "represents the future of Alfa Romeo design," placing most information in the center, the circular areas at the edges containing sweeping needles for the speedo and tach, but no numbers in the 'dials.' Relaxed puts nearly everything in the center, putting vitals like fuel level and oil temperature at the sides. Trim levels will be reorganized into two primary levels and two options levels. The basic tiers are Super, the entry-level, and Ti.

On International Women's Day, Alfa Romeo salutes its legendary female race drivers

Alfa Romeo is celebrating International Women's Day by highlighting some of the women who have raced its cars over the past century. They collectively achieved a long list of impressive achievements on and off the track in the face of adversity. One of the earliest-known women that raced an Alfa Romeo professionally is Maria Antonietta d’Avanzo, an Italian baroness who started competing shortly after World War I. Her career spanned several decades, during which she competed against numerous pilots, including an ambitious young man named Enzo Ferrari who would have a profoundly important effect on Alfa Romeo's image and success on the track. He was a mediocre racer, by most accounts, but he proved to be a brilliant manager and was soon put in charge of the carmaker's racing efforts. Ferrari sold Anna Maria Peduzzi one of her first race cars: an Alfa Romeo 6C 1500 Super Sport. Racing either alone or with her husband, she took first in the 1500 category of the 1934 edition of the Mille Miglia. Helle Nice and Odette Siko also raced Alfa Romeo cars during the 1930s; the latter finished fourth overall and first in the 2.0-liter category in a privately-entered 6C 1750 Super Sport. Alfa Romeo's official entry, an 8C 2300, took second overall. Belgian-born Christine Beckers and Dutch racer Liane Engeman both competed in the GTA — one of the company's most successful race cars — during the 1960s. Alfa Romeo later hired Engeman as a model. Maria Grazia Lombardi (also known as Lella) raced a GTV6, but she's better known as the only woman to have scored points in Formula One. She competed from 1974 to 1976 and scored half a point in 1975. She also raced in four editions of the 24 Hours of Le Mans and finished 20th overall and second in her class in a Lancia Stratos. Colombian pilot Tatiana Calderon joined the Sauber Formula One team as a development driver in 2017 after a successful career racing karts. In 2018, she became a test driver for Alfa Romeo's Formula One team. She doesn't line up on the starting grid (at least not yet) but she plays a big part in creating the company's top-level race cars. Unlike many of her predecessors who raced as privateers or for small teams, she's officially affiliated with the company. Race teams (and car manufacturers in general) began welcoming more women into their ranks in the 1990s. Sibling company Maserati also shed light on some of the women who have played an important role in its racing history.