1996 Alfa Romeo Spider Fire Red on 2040-cars

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Alfa Romeo turns it up to 11 with Harrison guitars and Marshall amps

To American enthusiasts, nothing might say rock n' roll quite like a classic muscle car. But that doesn't preclude the Europeans from trying. Volkswagen has partnered with Fender for its premium audio systems, and now Alfa Romeo is teaming up with some rocking powerhouses as well. The Italian automaker is collaborating with Harrison Custom Guitar Works to create the limited-edition axe you see here. The electric guitar is designed around Alfa's iconic grille and uses automotive materials like aluminum and carbon fiber as well as traditional guitar woods like poplar, maple, ebony and Korina. The cross-bars, pickups, tail piece and bridge are CNC-machined from aluminum billet. Only 11 examples will be made, each taking eight months to construct, and priced at GBP4,000 (about $6,800 at current exchange rates). At the same time Alfa has also created a one-off MiTo concept car together with Marshall Amplification. The hatchback packs a custom Marshall JVM 50-watt amp and a pair of 12-inch 75-watt speakers, but has also been decked out with gold-mesh trim on the grille, head- and taillight surrounds, side mirrors, door handles and lower bumper – just like a Marshall stack – while the interior has been worked over with Marshall treadplates, white piping and gold trim. The shift knob has even been replaced by a Shure SH55 microphone. Though the collaborations look like something straight out of This Is Spinal Tap (with a touch of The Graduate thrown in for good measure), they'll both be showcased at a special screening in London of another rock documentary: Sound City, directed by Foo Fighters frontman (and former Nirvana drummer) Dave Grohl. You can, however, check them out in the pair of image galleries and the press releases below. CRAFTED FOR PERFORMANCE: HARRISON CUSTOM GUITAR WORKS UNVEILS ULTRA-EXCLUSIVE ALFA ROMEO-INSPIRED GUITAR - Harrison Custom Guitar Works create the 'Alfa Romeo' – an ultra-limited edition Alfa Romeo-inspired guitar - The 'Alfa Romeo' integrates traditional craftsmanship with performance materials such as carbon fibre and aluminium - Hand-built to order for GBP4,000 with each guitar taking eight months to create Harrison Custom Guitar Works based in Yorkshire (UK) has created an ultra-exclusive electric guitar inspired by Alfa Romeo's design and heritage. The 'Alfa Romeo', is a completely custom-made design that draws inspiration from the style, materials and technology of the Italian brand's road cars.

Alfa Romeo working on seven-seat, mild-hybrid SUV

Alfa Romeo will kick off its next product offensive with an SUV larger than the Stelvio (pictured) being prepared for launch about two years from now. The people-hauler, built on the Stelvio's Giorgio platform (the same as the Giulia sedan), will be the first brand offering with an electrified drivetrain, and the largest vehicle Alfa Romeo has ever built. A report last year said the coming SUV would probably slot into the BMW X5 and Mercedes-Benz GLE segment, however, the XL Stelvio has been benchmarked against the Audi Q7 and Volvo XC90, and a seven-seater model is likely. Alfa Romeo Chief Technical Officer Roberto Fedeli opened up to Auto Express, saying that a larger, heavier SUV could embody brand DNA with the help of "a 48-volt mild hybrid solution." The near-instant get-up of an e-turbo would counteract weight gain expected to be around 440 pounds. Fedeli revealed Alfa Romeo's testing a 2.0-liter, four-cylinder with an e-turbo on a simulator, and said they "can achieve around 350 to 400 bhp." Right now, the standard Stelvio produces 280 horsepower from its turbocharged 2.0-liter. A larger model that opened proceedings at 350 hp would create enough separation between the Stelvio and a rival like the 333-horsepower Audi Q7 with the 3.0-liter six-cylinder. Were there a Quadrifoglio version, we'd imagine it would want to outdo the 505-hp coming from the four-leaf Stelvio. After the SUV launches, the next-generation Euro-market Giulietta bows. After that, perhaps a new 4C? This summer, Autoline Network reported that the 4C would die in 2020 due to lagging sales. Yet, according to Auto Express, Alfa Romeo execs are still deciding "whether to completely reinvent the Alfa 4C for its next generation with a new chassis architecture and engine." We know that a heavily tweaked 4C appears next year as a 2019 model, the revisions aimed at getting the coupe closer to what it should have been from the beginning, and Fedeli wants a halo car to pitch alongside Alfa Romeo's Sauber F1 sponsorship. A brand new 4C would be a lot to ask, although it appears the door isn't totally closed. Related Video:

A few more details on Alfa Romeo's subcompact electric crossover for 2022

Last October, Alfa Romeo gave us a few details on a revised four-car lineup to be in place by the end of 2022. With the demise of the Giulietta later this year, the Giulia and and Stelvio would be the only models to carry on. Those two will be joined by a C-segment crossover in 2021 that we know as the Tonale, and a B-segment crossover in 2022 that we don't know much about, but that came with the asterisk, "BEV Variant Available." Autocar has begun putting together pieces of the electric model with a little help from Alfa Romeo. The mag expects the brand's fourth product to be around the size of a BMW X1 and ride on a PSA Group platform, specifically the Electric Common Module Platform (ECMP) already used by cars like the Peugeot e-2008 and Vauxhall e-Corsa. The size and expected specs make us wonder if the BEV crossover would make it here. We get the ICE-powered BMW X1 and Mercedes-Benz GLA, but we don't get the Audi Q2. The powertrain in the e-2008 puts an electric motor on the front axle with 136 horsepower and 192 pound-feet of torque, powered by a 50-kWh battery pack. Maximum range is 193 miles on the WLTP cycle, which could be considered a low bar for the American market even before factoring in the range reduction when tested on the EPA cycle. The Alfa won't be a re-branded Peugeot, though, with an automaker spokesperson telling Autocar the Italian automaker pledges to "stay consistent to Alfa Romeo’s sportiness and use electric motors for a performance approach." That could mean slightly more output from the motor, without compromising a comfortable ride. It will definitely mean switchable sound creation that aims "to get emotion from both the driver and car." We know Alfa Romeo will release the same crossover with an internal combustion engine, which we'd expect to sit on Peugeot's CMP bones, a likelier proposition for sales in North America. The subcompact won't simply shrink the look of the plug-in hybrid Tonale (pictured in concept form), but will have its own personality. “A family feel will be respected," the rep said. "We have style themes across the range – but we donÂ’t want to do a copy and paste across the lineup, because every segment has its own personality. ..." Unless there's another reboot before 2022, these four models will be the team Alfa Romeo plans to ride to 400,000 annual sales, more than three times the automaker's global sales in 2018.