1992 Alfa Romeo Spider on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo pops the top on 4C Spider in Geneva [w/video]

Alfa Romeo has made all manner of vehicles over the years: hatchbacks, sedans, wagons, coupes... there's even been talk of a crossover. But it could be argued that the quintessential Alfa Romeo is a roadster. While the future of the program with Mazda remains in doubt, Alfa has arrived in Geneva this year with a Spider version of the nimble little 4C. As anticipated, the 4C Spider chops the roof off the coupe and replaces it with rollover bars, spoilers and windshield frame all made of carbon-fiber and a lightweight canvas top. As a result, the 4C Spider is said to weight just 132 pounds more than the existing fixed-roof version. The low-density Sheet Moulding Compound bodywork has been rebuilt around the rear deck to replace the back, and carbon fiber is visible throughout the open cockpit. The 1.75-liter turbo 4-cylinder and 6-speed dual-clutch transmission carry over unchanged, as do the performance stats: 0-62 in 4.5 seconds and a top speed "in excess of 155 mph." The 40/60 front/rear weight distribution is also quoted as unchanged from the coupe, maintaining the 4C's handling balance. The 4C Spider also gets more conventional (read: attractive) headlights, and a central exhaust system made by Akrapovic (of motorbike fame) from aluminum and titanium. Though billed as a Design Preview, the 4C Spider is set to go into production early next year. All we're waiting for now is for Alfa Romeo to finally bring this – and the rest of its lineup – to North America. ALFA ROMEO 4C SPIDER DESIGN PREVIEW DEBUTS AT 2014 GENEVA MOTOR SHOW - Alfa Romeo 4C Spider "avant-premiere" previews new soft-top scheduled to enter production in 2015 - True to the philosophy of the Alfa Romeo 4C, the Spider Design Preview remains an ultra-lightweight, high-performance driving machine - Extensive use of carbon fibre and SMC*, as well as a lightweight canvas hood, ensures the Spider retains the Alfa Romeo 4C focus and purity - Stunning evolutionary design sees the addition of new headlamps, new wheels and an advanced new central exhaust system by Akropovic® The stunning Alfa Romeo 4C Spider Design Preview makes its world debut at the 2014 Geneva Motor Show, previewing a new model scheduled to go into production in early 2015.

Alfa Romeo to launch crossover in 2016

Alfa Romeo has an ambitious product plan in place to revive the marque and bring it back to North America. And according to the latest reports, that includes a new crossover. A dozen years after the reveal of the Kamal concept pictured here, the new, as-yet-unnamed production crossover – referred to internally as Project 949 – will be Alfa's first, arriving hot on the heels of sister-company Maserati's upcoming Levante crossover. The high-riding Alfa will be about the size of the Audi Q5 or BMW X3, and is reportedly being developed on the same rear-drive "Giorgio" platform as the replacement for the discontinued 159 sedan, which is expected to be called Giulia overseas but possibly wear the 6C moniker in North America when it's unveiled on June 24 at the Alfa Romeo museum outside Milan. Both models are expected to be produced at the company's Cassino plant near Rome, and feature a new family of engines including a high-output diesel V6. A larger crossover is set to follow as well. Featured Gallery Alfa Romeo Kamal concept News Source: Automotive News Europe - sub. req.Image Credit: Alfa Romeo Alfa Romeo Crossover alfa romeo giulia