1991 Red Alfa Romeo Spider Veloce on 2040-cars

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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa 4C to set the pace as WTCC safety car

With just 240 horsepower on tap, the Alfa Romeo 4C may not be the most powerful sports car on the market. But its lightweight construction ensures that it has a power-to-weight ratio better than cars with twice the output. In short, it belongs at the front of the pack, and that's just where it will be for this year's World Touring Car Championship. That's because Alfa's nimble little sports car has been selected as the new safety car (what we'd call a "pace car") for the WTCC, starting next month with the season opener at the Moulay El Hassan Circuit in Marrakech, Morocco. For that purpose it's been fitted with the special red and black livery you see here, and will presumably carry some extra safety equipment like emergency lighting, and a couple of fire extinguishers and a first aid kit on board in case it arrives at the scene of an accident before the medical support car can get there. This year will see some new entries in the FIA's top touring car series as the new Honda Civic WTCC makes its debut with four cars on the grid, Citroen entering the series with the new C-Elysee with nine-time rally champ Sebastien Loeb and four-time WTCC champ Yvan Muller behind the wheel. After a Euro-centric start to the season, the series heads to the US in mid-September for the race at Sonoma before winding up with three rounds in the Far East. The Alfa Romeo 4C Will Be the FIA WTCC Safety Car - Eurosport Events, promoter of the World Touring Car Championship (WTCC) appointed by the Federation Internationale de l'Automobile (FIA), has chosen the captivating Alfa Romeo supercar as Safety Car for the 2014 season - The multi-award-winning coupe will make its debut on the track with a special livery on 12 and 13 April on the Moulay El Hassan circuit of Marrakech - The recognition is linked to its winning the prestigious Grand Prize as Most Beautiful Car of 2013 at the 29th International Automobile Festival of Paris On display this week at the 84th Geneva International Motor Show with the preview of the Spider version, the Alfa Romeo 4C was chosen by Eurosport Events as the Safety Car of the FIA World Touring Car Championship (WTCC) for the entire 2014 season. The multi-award-winning coupe will therefore be present with a special livery on the World Touring Car Championship circuits starting from the first event that will be held on the Moulay El Hassan Circuit of Marrakech (Morocco) on 12 and 13 April.

Alfa Sprint Speciale racer looks fantastic, sounds even better

Nothing quite sounds like a vintage Alfa Romeo four-cylinder engine at full gallop, especially in motorsport trim. With a combination of low-frequency burbling played over a high-pitch scream, they really know how to sing. This week Petrolicious takes a look at a truly unique Alfa Sprint Speciale that's just as adept at competing in the wide-open La Carrera Panamericana vintage race in Mexico as it is snaking through some undulating, tree-lined back roads. Ostensibly, this is a 1965 Alfa Romeo Giulia Sprint Speciale, although it's really much more the creation of Alfa-restorer Conrad Stevenson. The roof section, including the holes for the windshield and rear glass, is original to one of these fantastic-looking coupes. But everything below that is Stevenson's handiwork. To shape the styling, he combined the original Bertone design with his own ideas to purpose build the car for the challenges of the Mexican race. As usual, Petrolicious nails every aspect of the production, especially the handheld camera work inside the cabin as the car negotiates the curves. It really communicates the connection between this swoopy Alfa and its builder. Plus, the sound mix lets the engine play its glorious tune. News Source: Petrolicious via YouTube Design/Style Alfa Romeo Coupe Racing Vehicles Performance Classics Videos petrolicious alfa romeo giulia vintage racing