1991 Red Alfa Romeo Spider Veloce on 2040-cars

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Notes from the 2016 Alfa Romeo Giulia reveal in Milan [w/video]

It's an interesting time for Alfa Romeo. Wednesday marked the brand's 105th birthday, but also a rebirth of sorts. The new Giulia is the first of several new vehicles to come out of the Project Giorgio skunkworks that has been quietly working to reimagine the brand. Fiat Chrysler is banking on these cars to finally turn Alfa around. Before the Giulia was rolled out, Alfa Romeo CEO Harald Wester acknowledged that the brand has had its share of missteps in the past. He then called out today's sporty offerings for having evolved into near-perfect but boring, commoditized cars across the industry. They have no soul, he said, nothing to differentiate one from the next. While I'd argue that each brand in the performance space still has something to differentiate itself from the others, anything that can be done to restore some of the man-machine connection lost to electronics and added weight can only be seen as a good thing. I like what I'm hearing from Alfa so far; below are some notes gleaned from the unveil event that make me think this reawakening might just work. The head of the skunkworks is Philippe Krief, a former Ferrari engineer. This is certainly a good sign for the car's dynamics and powertrain. Krief was quick to note that the Giulia uses "real" torque vectoring, not a brake-based solution like some others use. The rear differential uses a pair of clutches to apportion torque side to side. Alfa claims the car's steering will be the quickest in its segment, which I take to mean the one that currently includes the BMW M3, Mercedes-AMG C63, and Cadillac ATS-V. Immediacy translates to the braking system, as well. Alfa has come up with a new design that combines the stability control and brake servo into one unit; it's said to be simpler than two parts and also improves brake response. I'm pretty sure Krief even called its design beautiful while it flashed briefly onscreen. Quadrifoglio cars get carbon-ceramic brake discs to further improve performance and reduce weight. I didn't get to sit in the car, or even open the door, but I liked what I saw of the interior. The center console is angled to hem the driver in a little, which works well with the canted, sweeping dash. It kind of reminds me of the look in newer Mazdas – clean and simple with a good balance of organic curves and straight edges.

Alfa Romeo should return to Formula One ASAP

Alfa Romeo should absolutely return to Formula One. It would benefit the company, and it would benefit the sport. By extension, it would benefit enthusiasts. Let's break it down: Self-Interest: Alfa is struggling to reboot as a viable modern automaker. Americans love the idea of an Alfa but sometimes associate it with the movie The Graduate, which is nearly 50 years old, and the vague notion of sporty convertibles. It's mythic, but murky. Still, this is a big name in automotive history. If you asked a random person on the street: Do you want to drive an Alfa Romeo? They'd almost certainly say yes. F1 is the pinnacle of motorsport. By competing in the World Championship and even better – winning – Alfa could legitimately claim it's not a museum piece, but a company on the edge of technology. And in this case, history is in Alfa's favor. Its drivers, Giuseppe Farina (shown above in 1950) and Juan Manuel Fangio, won the first two Formula One titles in 1950-51. This is a company that's won at LeMans, Mille Miglia, and Targa Florio. Sure, those are some dusty trophies, but the people who would consider buying an Alfa are connoisseurs. They appreciate the bloodlines. F1 Would Be Better: This doesn't matter to Alfa, but the sport would be more interesting with Alfa on the grid. Can you imagine an Alfa in a pitched fight with a Ferrari (say with Sebastian Vettel as the wheel) at Monza? F1 could use some new storylines and rivalries. Simply having an Alfa Romeo team on the grid would spice things up. Use engines from Ferrari. That makes the most sense, and Ferrari already sells its units to other teams. Some of them might as well go to another Italian outfit that still probably wouldn't have the same resources as the Scuderia. Enzo Ferrari started out at Alfa, by the way. It's A Win-Win For Enthusiasts: Fiat Chrysler CEO Sergio Marchionne has said a lot of curious things lately, but he's spot-on with the notion of Alfa returning to F1. If that happens, it would make Alfa's new models, like the Giulia and 4C, seem sportier. It would remind collectors just how special the old ones are. And it would make Formula One a more compelling sport. Yes, F1 is wildly expensive. But FCA can find money to do Hellcats and hybrid minivans. It should double-down on Alfa's return to F1. Related Video:

2019 Alfa Romeo Giulia Quadrifoglio Review | As good as you imagine

When you affix words to a car such as “Alfa Romeo,” “Quadrifoglio,” “twin-turbo,” and “Ferrari-derived,” youÂ’re setting up some pretty serious expectations. Add to that a price tag thatÂ’s near the top of its segment, as with our 2019 Alfa Romeo Giulia Quadrifoglio, and those expectations creep ever higher to a point that seems hard to fulfill. But IÂ’m happy to report the Giulia passes with flying tricolores. ItÂ’s intensely fast, incredibly nimble, and surprisingly playful and approachable. ItÂ’s one of the most fun supersedans. Of course, the headline feature of the Giulia Quadrifoglio is that twin-turbo V6 based on a Ferrari engine, and it certainly deserves the hype. It generates a massive 505 horsepower and 443 pound-feet of torque. ThatÂ’s more power (though less torque) than the mighty Mercedes-AMG C 63 SÂ’s V8. Power comes on smoothly and only grows stronger with revs until the limiter kicks in. Lag is practically non-existent, and the exhaust note, though a bit blatty inside, generates a low, gritty howl outside thatÂ’s fitting for a slinky Italian sedan. The only thing preventing the powertrain from being the unquestionable class champion is the transmission. This is strange, since itÂ’s the vaunted ZF eight-speed automatic, but it shifts slowly for such a sporty car. At least itÂ’s smooth, and the huge metal shift paddles are a delight. As for the GiuliaÂ’s chassis, itÂ’s marvelous with no caveats. What stands out is its playful demeanor. It keeps you informed of every move it makes, even throwing in a bit of Miata-like body roll. The steering isnÂ’t quite as talkative, but is more so than many of its competitors, especially BMW, and itÂ’s lightning-quick and weighted well. To cap it off, the car is highly stable, even on rough pavement, and the wide tires offer tremendous grip. The ride can occasionally be bumpy, but never harsh. ItÂ’s well-balanced. At this point it's also worth noting that the character of the Giulia can be altered substantially with the drive mode selector. The settings are "Race," "D," "N" and "A," with the latter standing for "Dynamic," "Normal" and "Advanced Efficiency." Race and Dynamic are the sportiest with the quickest throttle response, loud exhaust, and more lenient traction settings, and they set the suspension to the firm setting by default. But the suspension can be switched back to the normal setting by pressing the shock absorber button.