1991 Alfa Romeo Spider Veloce Convertible 2-door 2.0l on 2040-cars

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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa Romeo to go all-electric by 2027

On an earnings report last week, Alfa Romeo parent company Stellantis tacked on some electrification plans for its 14 brands. One surprising piece of information: Alfa Romeo would be the first of them to go fully electric, and it'll happen by 2027. We've known that Alfa Romeo would eventually go electric, but it's a bit surprising to hear that Stellantis wants it to happen on such a short timeline, and that it would spearhead its EV push. Alfa Romeo has been one of the most protected brands in the Stellantis empire, and one of the most traditional as well. The often quirky but nevertheless beloved brand has long been a favorite among car enthusiasts. In fact, brand heritage is so important that back in 2014 the company opted to develop its own Spider rather than borrow a platform from the ND Miata (That car went to become the Fiat 124 instead). Stellantis didn't confirm what the first Alfa EV would be, but it could arrive in the form of a subcompact crossover about the size of a BMW X1. It could also share the platform with other Stellantis brands like Peugeot, Fiat and Jeep and is slated to debut in 2022 or 2023. In the meantime, Alfa Romeo is working on the Tonale plug-in hybrid electric, which was recently delayed. Reportedly, Stellantis head Jean-Philippe Imparato was not satisfied with the hybrid-electric system. The PHEV crossover will share a platform with an upcoming Jeep model as well. It should arrive in early 2022 if things stay on track from here. The express timeline also indicates that the new Stellantis STLA large-vehicle architecture will have to be ready before 2027. It's set to replace the sharp-handling rear-wheel-drive Giorgio platform that underpins the Giulia and Stelvio. And while it'll be shared across multiple Stellantis brands, Imparato has promised Alfa Romeo-badged cars will retain the qualities that have made the name so special. In the same report, Stellantis confirmed that Opel would go all-electric by 2028 and Fiat would follow by 2030. Related Video: 2021 Jeep Wrangler 4xe plug-in hybrid powertrain feature walkthrough | Autoblog

Alfa's upcoming EV sports car poised as a 4C Spider successor — the 4E?

Expanding its ambitious plans for its future electric cars, Alfa Romeo is working on an electric sports car — one that might be badged the 4E and live on as a successor to the 4C Spider — for introduction before the end of the decade "There are some items from Alfa Romeo that we don't kill: One is the Spider, the other is a love of cars. We do want to continue them because that's the brand,” Daniel Guzzafame, Head of Products at Alfa, said in an interview with Autocar. “The main point is to make sure that when we do it, we are credible, are sustainable, and don't just throw something on the market for the sake of it.” The ItaliansÂ’ prospective scenario would hinge on the success of its new multi-car/SUV lineup that includes the Tonale, introduced earlier this year; a baby SUV spotted online recently that could come next year, and upcoming electric versions of the Guilia sedan and Stelvio. A new Alfa Romeo will arrive each year for the next five years, Alfa executives say, to build up the “sustainable” inventory foundation to which Guzzafame referred. In past years, he said, “we went to the dealers, and they had the 4C, Giulietta, and Mito, and that was all they had. First, you need to have a solid lineup, and then, of course, the Spider has to be the cherry on the cake.” The sports car discussed by Guzzafame may borrow styling cues from the newly revealed 33 Stradale supercar, available with Alfa's first-ever electric drivetrain. The company may also look to mimic the dynamics of todayÂ’s mid-engined sports cars by locating its battery in the center of the chassis, a placement that would allow a traditional cab-forward shape.  Alfa Romeo has suggested that all of its ICE vehicles will go out of production by 2027. As far as a “noiseless” Alfa is concerned, Guzzafame explained the company may try to emulate the sounds and vibrations of a gasoline motor in the new car. “ItÂ’s not what you hear, itÂ’s what you feel,” he said. “WeÂ’re working on how to transfer that into a vibe, more than sound, and something that will resonate in your ear, because you need to get something from your gut.” As for the gorgeous mid-engined Stradale, the engine is a version of the twin-turbo V6 from the Alfa Romeo Quadrifoglio models, and apparently some aspects of the active suspension are also taken from the Giulia Quadrifoglio GTA.