1991 Alfa Romeo Spider Veloce on 2040-cars

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Ralph Gilles talks minivans, Millennials, mobility, and kissing Alfa Romeos

We sat down with Ralph Gilles, the global head of design for Fiat Chrysler Automobiles, at the 2017 Detroit Auto Show. The veteran stylist has worked for the company for 25 years, and oversees the design of all of the products in the FCA portfolio – everything from mobility pods to Maseratis. This serves Gilles just fine, as his personal automotive interests are exceedingly diverse. The FCA stand was unusually quiet (until Vice President Joe Biden stopped by at the end of our time there) and Gilles was willing to weigh in on a wide range of subjects. Autoblog: We're seeing all of these autonomous mobility pods like Portal being presented at auto shows like CES or NAIAS, but we're not seeing any adoption of this kind of small vehicle in the market. What's your perspective on our pod-like autonomous future versus our truck-centric present? Ralph Gilles: Obviously I pay attention to the industry as much as your readers and yourself, and everyone has a take on the future. We had a debate, we could have done a supercar or something for pure sex appeal [ apparently that's also in the works], but we chose something practical, to really look at the future in a different perspective. We have these Millennials, a huge swath of people born between 1982 and 2004, and the oldest ones are turning 35 right about now, and a lot of them are having families later in life but when they have them they have a little more buying power, so it makes for an interesting cocktail. The one stipulation we had on the Portal project was that everyone had to be a Millennial to be on the team. So that excluded me, I had more of a coach role on the team. And to your point, the Portal in its current state as you see it is not going to be on the road tomorrow. But there's a lot of ideas, a lot of connectivity ideas, a lot of styling ideas, even lighting and technologies that will absolutely find their way into vehicles in the next few years. AB: Being a Detroiter, all of this attention we've had recently in Vegas, CES – I heard that they're maybe going to be running the show at the same time next year. Do you feel a little protective of the Detroit Show? RG: Yeah, it's something to watch. I hope it's not an aggressive thing on their part, by moving the shows on top of each other. They're both important shows. CES, I've been going to for the last five years, and it's changing. There's a lot more automotive content, but there are a lot more start-ups too, and it's interesting to watch.

Alfa Romeo boss targeting Lexus reliability, cheaper future models

J.D. Power's U.S. Initial Quality Study measures an aggregate number of problems suffered by light-duty vehicles during the first 90 days of ownership. In the 2021 survey, the industry average was 162 per 100 vehicles over that first 90 days. Ram topped the charts with the best result, posting 128 problems per 100 vehicles in 90 days. Lexus ranked third, at 144. Out of the top 33 brands measured verifiably according to the methodology — Tesla came with an asterisk — Alfa Romeo finished 29th. In Consumer Reports' 2020 Brand Report Card, Lexus placed fifth out of 32 brands, Alfa Romeo 28th. The Italian carmaker's CEO, Jean-Philippe Imparato, wants to get his brand closer to that Japanese brand. During the first European test drive of the new Tonale crossover, he told Automotive News, "My quality benchmark is Lexus." There's a long way to go, but Imperato believes he knows the route. Doing the same quick work in Italy that Carlos Tavares did with Opel, Imparato — who led Peugeot to being the second-best-selling marque in Europe — has turned Alfa Romeo to profit before the release of the Tonale. He's only been on the job 16 months.  There are customer-facing approaches to improving confidence in the brand. The Tonale sits on the oldest platform in the Stellantis parts bin, the CUSW architecture that rolled out with the Giulietta in 2010, so it stands a better chance of having all of its bugs flushed out by now. The blockchain-enabled telematics recorder keeps what is intended to be a tamper-proof record of the vehicle's use and maintenance, preventing skullduggery about accidents and mileage and sketchy service. Alfa has enough faith in it to offer what's said to be a five-year, 75,000-mile unconditional warranty on the Tonale in Europe. We won't know how the nitty gritty bits hold up until Tonales hit the road, but the goals are admirable.        The reliability push is just one more step in Imparato's re-establishing the market segments, perception, and touchpoints of the Alfa Romeo brand. He told Wheels at the same event, "before we reach for the stars, we must get the basics in order," beginning with "the quality issues," then improving resale values, and then launching more affordable models. The Giulia sedan and Stelvio crossover have been dominated by the Germans they're meant to challenge, and "they are too pricey for Alfisti who would like to trade up from a Giulietta, let alone the MiTo" European subcompact.

Fiat Chrysler target 850k sales in China by 2018

Behind the vanguard of numerous Jeep models, two Chryslers, a smattering of Fiats and Alfa Romeos and local production through a joint venture with Guangzhou Automotive Group (GAG), Fiat Chrysler wants to increase sales in China more than six-fold by 2018. The group sold 130,000 cars in China in 2013, the aim for 2018 being 850,000 cars.
Ultimately it's expected that the Jeep Grand Cherokee, Cherokee, Wrangler, Renegade, the coming Grand Wagoneer and a sub-Renegade-sized crossover will either be built in or exported to the People's Republic. The Chrysler Town & Country and 300 will join the export list in 2016 and 2018 respectively, according to a report in Automotive News.
With a number of those vehicles not in production or perhaps even envisaged yet, and others not due on the local market until 2018, it will be interesting to see how Fiat Chrysler plans to achieve the target in the specified timeframe. The joint venture with GAG builds two products now, the Dodge Dart-based Fiat Viaggio launched two years ago - supposedly designed just for China - and the just-launched Fiat Ottimo, a hatchback version of the Viaggio. Fiat projected 300,000 Viagio sales in its first two years, that number has been adjusted downward to 94,000 and there doesn't appear to be an analyst alive that sees a good future for Fiat in China's overrun mainstream market. Still, last year's 130,000 group sales in China is a huge jump from 2012 sales of 66,000 units, but less than half the 300,000 units it projected.