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The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

Alfa Romeo Giulia Quadrifoglio 100th Anniversario gets even more power

Alfa Romeo is celebrating its Quadrifoglio emblem's 100th birthday by rolling out limited-edition variants of the Giulia and the Stelvio. The commemorative cars receive a more powerful twin-turbocharged V6, edition-specific visual accents, and carbon fiber interior trim. The green Quadrifoglio (which means "four-leaf clover" in Italian) first appeared on a straight-six-powered RL race car at the 1923 edition of the Targa Florio, a grueling road race that was held in Sicily. Legend has it that pilot Ugo Sivocci had the emblem painted on his car for good luck. He won, and the Quadrifoglio quickly began appearing on Alfa Romeo's race cars before showing up on street-legal production models. Fast-forward to 2023, and the four-leaf clover denotes Alfa Romeo's most powerful models: the Giulia Quadrifoglio is the Italian company's answer to the BMW M3, and the Stelvio Quadrifoglio competes in the same segment as the X3 M. The limited-edition 100th Anniversario models build on these foundations with a 520-horsepower evolution of the twin-turbocharged, 2.9-liter V6 (that's 15 more than in the regular-production variants). Alfa Romeo also added a mechanical limited-slip differential derived from the sold-out, 540-horsepower Giulia GTA. Based on the recently-updated Giulia and Stelvio, the 100th Anniversario models come with LED headlights,19-inch wheels for the Giulia (the Stelvio rides on 21-inch alloys), and edition-specific gold-colored brake calipers. Quadrifoglio emblems with gold-colored accents and "1923-2023" lettering are fitted to the fenders, and the list of equipment also includes a carbon fiber grille and carbon fiber door mirror caps. The interior gets a similar treatment: There's carbon fiber trim, gold-colored stitching, and a "100" logo on the dashboard. Like their regular-production counterparts, both cars get a 12.3-inch digital instrument cluster whose layout changes depending on the driving mode selected. Alfa Romeo will build 100 units of the Giulia Quadrifoglio 100th Anniversario and 100 additional examples of the Stelvio Quadrifoglio 100th Anniversario. Pricing and availability haven't been announced yet, and deliveries are scheduled to start in the coming weeks for buyers in European markets. Alfa Romeo confirmed to Autoblog that both models will be sold in the United States. Buyers will have three colors called Rosso Etna, Montreal Green, and Vulcano Black to choose from. More details will be announced in the not-too-distant future.

Alfa Romeo Tonale is the last new gas-powered Alfa for U.S.

Speaking to journalists yesterday, Vincent Noirbent, vice president of marketing and product for Alfa Romeo North America, talked about Alfa's electrification plans for the U.S. He confirmed the brand's plans to go to only electric introductions for 2025 and beyond. And he also revealed that the plug-in hybrid Tonale is the last new gas-powered model for America. We take that to mean the last new mainline model, since Zagato teased a special Giulia coupe that might be available to America that's slated to come out in 2023. That's undoubtedly going to be a very limited-production vehicle and could be regarded as just another version of the existing Giulia. But that aside, the Tonale is the last new internal combustion Alfa for the U.S. And that also makes it the last major model introduction until the first of the EVs is introduced for 2025. Apparently there's a smaller internal-combustion Alfa coming for Europe between now and 2025. But Noirbent said that it wouldn't be a good fit for the U.S. Apparently it will be a smaller model than the Tonale, and we would be inclined to agree with Alfa's decision. Vehicles the size of Tonale are about as small as any of the major premium car companies go in this country. Following the introduction of the 2025 Alfa EV, the brand will have additional models released every year through 2030. So Alfa's electric lineup will grow impressively quickly. The brand will still have a few gas-powered models overlapping, though, as existing vehicles won't be discontinued immediately. So Tonale, and likely Giulia and Stelvio, will stick around for a few years during the transition. Related video: A Night With Giulia