1989 Alfa Romepo Syider Veloce on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

On International Women's Day, Alfa Romeo salutes its legendary female race drivers

Alfa Romeo is celebrating International Women's Day by highlighting some of the women who have raced its cars over the past century. They collectively achieved a long list of impressive achievements on and off the track in the face of adversity. One of the earliest-known women that raced an Alfa Romeo professionally is Maria Antonietta d’Avanzo, an Italian baroness who started competing shortly after World War I. Her career spanned several decades, during which she competed against numerous pilots, including an ambitious young man named Enzo Ferrari who would have a profoundly important effect on Alfa Romeo's image and success on the track. He was a mediocre racer, by most accounts, but he proved to be a brilliant manager and was soon put in charge of the carmaker's racing efforts. Ferrari sold Anna Maria Peduzzi one of her first race cars: an Alfa Romeo 6C 1500 Super Sport. Racing either alone or with her husband, she took first in the 1500 category of the 1934 edition of the Mille Miglia. Helle Nice and Odette Siko also raced Alfa Romeo cars during the 1930s; the latter finished fourth overall and first in the 2.0-liter category in a privately-entered 6C 1750 Super Sport. Alfa Romeo's official entry, an 8C 2300, took second overall. Belgian-born Christine Beckers and Dutch racer Liane Engeman both competed in the GTA — one of the company's most successful race cars — during the 1960s. Alfa Romeo later hired Engeman as a model. Maria Grazia Lombardi (also known as Lella) raced a GTV6, but she's better known as the only woman to have scored points in Formula One. She competed from 1974 to 1976 and scored half a point in 1975. She also raced in four editions of the 24 Hours of Le Mans and finished 20th overall and second in her class in a Lancia Stratos. Colombian pilot Tatiana Calderon joined the Sauber Formula One team as a development driver in 2017 after a successful career racing karts. In 2018, she became a test driver for Alfa Romeo's Formula One team. She doesn't line up on the starting grid (at least not yet) but she plays a big part in creating the company's top-level race cars. Unlike many of her predecessors who raced as privateers or for small teams, she's officially affiliated with the company. Race teams (and car manufacturers in general) began welcoming more women into their ranks in the 1990s. Sibling company Maserati also shed light on some of the women who have played an important role in its racing history.

Drive like Mario Andretti in his 1981 Alfa Romeo GTV-6

In the United States, Mario Andretti is the racing driver whose name is likely best known among the general public. Over his decades-long career, Andretti has driven into the winner's circle numerous times and in a variety of racing series and venues. He is an ex-Formula One champion (1978), a four-time IndyCar champion, as well as an Indy 500 winner (1969). And while we mere mortals probably cannot drive like Mario Andretti, we can drive one of Mario Andretti's cars, specifically this 1981 Alfa Romeo GTV-6, which is currently for sale at classic-car vendor LBI Limited. Based on the pictures of this Alfa, the car shows just under 36,000 miles. This GTV-6 is finished in Grigio over a tan leather interior. Power is by a 2.5-liter DOHC V6. Equipment includes a five-speed manual, power windows, air conditioning, a wood-rim steering wheel and a Blaupunkt cassette stereo. Andretti drove for the Alfa Romeo F1 team in 1981, and he also appeared in ads for the GTV-6. There was even a Mario Andretti limited edition of the earlier European-market Alfa Romeo GTV in 1976. This car reportedly was a gift from the automaker and was delivered in May 1981. He reportedly kept it for a year, although his ownership is documented (click the "View Documents" tab on the listing). The current asking price for this Alfa is $48,000, although there may be some wiggle room there, given that this car appears to have been a no-sale in a May 2020 RM Sotheby's auction where it garnered a high bid of $28,000. That's about $8K more than is sold for at auction in 2016, although the car is said to have since had thousands of dollars in service. Regardless of the price, this is a cool Alfa with a direct connection to America's most famous racing driver. Related video: